Marketing Associate Degree

Description

Marketing is essential to the success of every business--whether large or small, profit or nonprofit, product or service-oriented. As a graduate of the Northcentral Technical College Marketing program you will have the skills to succeed in many business occupations in industrial, wholesale, retail and service areas. In the Marketing Associate Degree program, specific areas of study include: quality customer service to satisfy customer needs, identify, research and analyze target markets, e-business and e-commerce marketing, presentation skills, advanced sales skills, both in retail and business-to-business, promotions, including advertising, public relations and media selection. Potential occupations include: Small Business Owner/Entrepreneur, Office Manager/Business Manager, Customer Service Representative, Marketing Assistant, Marketing Coordinator, Marketing Research Assistant, Sales Merchandiser, Retail Manager, Assistant Manager, Department Manager, Inside and Field Sales Representatives, Public Relations and Advertising Assistant. A Marketing Associate Degree is also available through NTC's Virtual College. See page 4 for more information.
Graduates will be able to

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
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