Marketing - Social Media Marketing Certificate (NEW)

This certificate introduces the learner to the foundation of marketing skills and examines effective ways to promote a business or service through the use of social media.
  • Complete a Strategic Social Media Marketing Plan for a variety of social networking platforms such as Facebook, Twitter, Pinterest
  • Create and maintain a blog
  • Analyze and determine the Return on Investment (ROI) using social networking sites
  • Explore Search Engine Marketing (SEM) strategies
  • Write effective copy for multiple digital marketing platforms including social networking sites, text messaging and email campaigns
  • Develop and execute an email marketing campaign strategy
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  • Working knowledge of accessing the Internet and conducing Internet searches
  • Ability to access the Internet and participate in social networking sites
  • Ability to be creative and try new technologies
  • Working knowledge of MS Word
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