Marketing - Social Media Technical Diploma (NEW)

Description

This technical diploma introduces the learner to the foundation of marketing skills and examines effective ways to promote a business or service through the use of social media. The learner will actively engage in using popular social media sites such as Facebook, Twitter, Pinterest and others to create a social media marketing strategy. The learner will examine search engine optimization strategies and how to measure social media campaign results. As an Embedded Technical Diploma, this program ladders fully into the Digital Marketing Associate Degree.
Graduates will be able to

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies