Marketing - Digital Marketing Promotions Technical Diploma (NEW)

Description

This technical diploma introduces the learner to the foundation of marketing skills and examines effective ways to promote a business or service through digital marketing strategies. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, along with an introduction to emerging strategies in social media marketing, developing an email campaign and writing effective campaign taglines for both traditional and digital marketing. As an Embedded Technical Diploma, this program ladders fully into the Digital Marketing Associate Degree.
Graduates will be able to

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies