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Marketing-Business-to-Business Associate Degree

Description


The Northcentral Technical College Marketing - Business-to-Business program prepares learners to effectively market to other businesses within local, national and international markets. Learners will develop hands-on skills in lean management, managing for quality, production and operation management, buying, selling, promotion, pricing, distribution, finance, and market research. Business-to-business marketers possess strong presentation and communication skills, portray a professional image, are self-starters, incorporate computer technology into marketing functions, and often team with other departments, such as product development, engineering, logistics and finance. Potential occupations for our graduates of the NTC Marketing program include: Business Manager, Office Manager, Marketing Assistant, Advertising Practitioner, Account Sales Representative (wholesaler and manufacturer), Department Manager, Customer Service Representative, Sales Representative, Sales Merchandiser, Sales Manager, Inside Sales Supervisor.

Graduates will be able to


  • Demonstrate an understanding of customer service
  • Create conceptual designs for advertising and promotional materials
  • Develop a marketing research plan
  • Formulate a strategic business-to-business sales presentation
  • Show evidence of understanding e-Business marketing strategies
  • Develop a business plan
  • Analyze marketing functions

 


 

Northcentral Technical College | 1000 W. Campus Drive | Wausau, WI 54401 | 715.675.3331 | 888.NTC.7144