INTEGRATED MARKETING COMMUNICATIONSClass Section #22481 · Course #10104128
Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.
- Prerequisite: 10-104-172 MARKETING PRINCIPLES.
- Aug 28 – Dec 13
- ONLINE INSTRUCTION