MARKET RESEARCHClass #62828
Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.
Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.
|Days & Times||Room||Instructor||Meeting Dates|
|-||ONLINE INSTRUCTION||Amy Gajewski||-|