MARKETING PRINCIPLES
Class Section #22396 · Course #10104172
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- Fees
- $481.65
- Credits
- 3.00
- Subject
- Marketing Business-to-Business
Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.
Meeting Information
- Dates
- Aug 28 – Dec 13
- Location
- ONLINE INSTRUCTION
- Instructor
-
Amy Gajewski