Course Details

Course Number

10104126

Credits

3.00

Description

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Class Details

Days & Times Room Instructor Meeting Dates
- ONLINE INSTRUCTION Dianne Carroll -

Mode of Instruction

Online
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Fees

$464.85

First date to enroll

Last date to enroll

Class Status

Open

Capacity

40

Available Seats

12

Registration