PROMOTIONS Class #62654
Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.
Prerequisite: 10-104-172 MARKETING PRINCIPLES.
|Days & Times||Room||Instructor||Meeting Dates|
|Tuesday 9:00AM - 11:50AM||A168-Wausau Camp A Bld-CMLB NC||Dianne Carroll||Mar 28 - May 16|
|Tuesday 9:00AM - 11:50AM||COMCONF: Web Conference-Home||Dianne Carroll||Mar 28 - May 16|
|-||ONLINE INSTRUCTION||Dianne Carroll||Mar 28 - May 16|