Course Details

Course Number

10104126

Credits

3.00

Description

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Class Details

Days & Times Room Instructor Meeting Dates
Tuesday 9:00AM - 11:50AM A168-Wausau Camp A Bld-CMLB NC Dianne Carroll Mar 28 - May 16
Tuesday 9:00AM - 11:50AM COMCONF: Web Conference-Home Dianne Carroll Mar 28 - May 16
- ONLINE INSTRUCTION Dianne Carroll Mar 28 - May 16

Mode of Instruction

NTC Connect
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Fees

$472.80

First date to enroll

Last date to enroll

Class Status

Open

Capacity

28

Available Seats

21

Registration