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Customers today have nearly unlimited access to information and alternative products, and they often choose where to do business based on the level of service they receive.

Putting your customers first strengthens consumer loyalty, reduces customer turnover and increases long-term sales. This is especially true for small business owners, as it provides nearly unlimited opportunity for differentiation and building loyalty. Join us to learn how to stand out amongst the competition!


Increase Employee Engagement and Create an Effortless Customer Experience

It’s becoming more challenging to retain good employees and keep customers coming back.  Learn how Gary Comer’s Principles of Doing Business still apply today, even in our rapidly changing business environment.  Learn simple techniques to keep your employees engaged and make it easier for your customers to do business with you.

Keynote Speaker

Patti Ferrone is the Senior Manager of Customer Care Services for Lands’ End in Stevens Point, WI.  She’s been with Lands’ End for over 17 years and she manages the call center operations for the Business and Consumer divisions.  Patti is passionate about Customer Service and Employee Engagement.   She has over 28 years of experience working with employees on ways to provide an extraordinary customer service while keeping employees happy and engaged.

Keys to Great Customer Service, Dr. Brenda Frazier

Session topics: 

  • Service attitude: You own your attitude, and it establishes and reflects your professionalism, caring, focus and passion to deliver excellent customer service.
  • Building a framework: creating an infrastructure and culture that supports a vision and mission that is customer centric.
  • Customer treatment: the internal AND the external customer. 
  • Making the most of opportunities: how to transform a dissatisfied customer in to a returning customer.


Our speakers will present live at the NTC Wasusau campus (Center for Health Sciences building - Room 1004) and will be live broadcast to our Antigo, Phillips, Spencer and Medford campuses.


$49 - 4 CEUs

Cancellation Policy

If for any reason you are unable to attend your scheduled course, please contact us prior to the start date of the course. This will ensure that we can provide a full refund of your course fees. If there are extenuating circumstances that prevented you from attending a course, please contact our office as soon as possible. If we do not receive any correspondence from you, you will be responsible for full payment of course fees.

Clicking "Register Now" will take you to a form where you will register and pay online.

Leslie Williams

Leslie Williams

Continuing Education & Events Assistant

Leslie develops and manages all aspects of the conference and event planning process.