Marketing Associate Degree | Northcentral Technical College


Associate Degree

Marketing is essential to the success of every business-whether large or small, profit or nonprofit, product or service-oriented. As a graduate of the Northcentral Technical College Marketing program you will have the skills to succeed in many business occupations in industrial, wholesale, retail and service areas. In the Marketing Associate Degree program, specific areas of study include: quality customer service to satisfy customer needs, identify, research and analyze target markets, digital marketing, including commerce strategies, presentation skills, basic graphic design skills, video for social media marketing, promotions, including advertising, public relations and media selection. Potential occupations include: Small Business Owner/Entrepreneur, Office Manager/Business Manager, Customer Service Representative, Marketing Assistant, Marketing Coordinator, Marketing Research Assistant, Sales Merchandiser, Retail Manager, Assistant Manager, Department Manager, Inside and Field Sales Representatives, Public Relations and Advertising Assistant.

program at a Glance

Marketing 69-70 Credit Associate Degree

Formats Offered

On-Campus Availability

  • Wausau Fully Available
  • Antigo Fully Available
  • Medford Fully Available
  • Phillips Fully Available
  • Spencer Fully Available
  • Wittenberg Fully Available

Approximate Cost

$14,757 (Tuition: $11152, Books: $3605)

Average Starting Salary

$28,637 Annually, based on the 2016 NTC Graduate Employment Report.

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Northcentral Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. The following person has been designated to handle inquiries regarding the College’s nondiscrimination policies: Equal Opportunity Officer, Northcentral Technical College, 1000 W. Campus Drive, Wausau, WI 54401. Phone: 715.803.1057

program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies

Potential Careers

  • Small Business Owner/Entrepreneur
  • Office Manager/Business Manager
  • Customer Service Representative
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Research Assistant
  • Sales Merchandiser
  • Retail Manager
  • Assistant Manager
  • Department Manager
  • Inside and Field Sales Representatives
  • Public Relations and Advertising Assistant

Course List

To view the amount of credits or descriptions for the courses required within this program please view the course list.

Course List

Additional program Information

Transfer Opportunities

Credits earned at NTC may transfer to four-year colleges and universities. Visit for a complete listing of transfer opportunities for this program.

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For more information on this program, contact admissions at 715.675.3331 or email

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What's next? After applying, you will be contacted by a member of our admissions team, who will walk you through any additional steps in the admissions process.