| Northcentral Technical College

Marketing - Digital Internet Marketing Test-Out Options

Earn credit for what you already know by testing out of a class, or by providing national exam scores or industry credentials. If you have any questions, or would like to start the process, please contact Wendi Ludwig at 715.803.1023 or studentrecords@ntc.edu.

COPYWRITING FOR DIGITAL MARKETING (10104205)

Credits: 3.00

Develops effective copy for multiple Internet marketing channels including websites, social media, and email. The learner completes copy that gets results, including higher search positions, more click-throughs and increased conversion transactions. Incorporates the composition of winning email copy, pop up ads, FAQs, informational pages, blogs, and social media. The learner identifies best practices to maximize search results by integrating key phrase choices, develop website copy, including headlines, articles, and online press releases.

NTC Assessments Offered:

MARKETING PRINCIPLES (10104172)

Credits: 3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

Credits: 3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

Test-Out Option Term Definitions

Test
An exam that is scored by faculty or staff in NTC’s Testing Center.
Skill Demonstration
A performance of your expertise that is evaluated by faculty.
Combination: Test & Skill Demonstration
A combination of both a test and a skill demonstration.
Portfolio
A collection and explanation of your past learning through work or life experience.