Course Details

Course Number

10104205

Credits

3.00

Description

Develops effective copy for multiple Internet marketing channels including websites, social media, and email. The learner completes copy that gets results, including higher search positions, more click-throughs and increased conversion transactions. Incorporates the composition of winning email copy, pop up ads, FAQs, informational pages, blogs, and social media. The learner identifies best practices to maximize search results by integrating key phrase choices, develop website copy, including headlines, articles, and online press releases.

Availability

Class # Start Date End Date Mode Location
20506 Lecture Virtual College