Develops effective copy for multiple Internet marketing channels including websites, social media, and email. The learner completes copy that gets results, including higher search positions, more click-throughs and increased conversion transactions. Incorporates the composition of winning email copy, pop up ads, FAQs, informational pages, blogs, and social media. The learner identifies best practices to maximize search results by integrating key phrase choices, develop website copy, including headlines, articles, and online press releases.