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Integrated Marketing Communications 10104128

  • 3.00 credits
  • Marketing Business-to-business

    • Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Marketing Services And Customer Experience 10104129

  • 2.00 credits
  • Marketing Business-to-business

    • Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Retail Operations Management 10104144

  • 3.00 credits
  • Marketing Business-to-business

    • Examines the daily duties a retail manager needs to incorporate to run a successful venue.  The learner will explore inventory, pricing, human resources, retail store layout and merchandising, and purchasing practices.  The learner develops the skills needed to move into retail management. The learner identifies the benefits and pitfalls of online commerce integration with brick and mortar retail.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Personal Branding & Portfolio 10104151

  • 1.00 credits
  • Marketing Business-to-business

    • Explores career opportunities through research and job shadowing in a marketing related job.  The learner develops answers to interview questions, a resume and cover letter, and a mock interview experience. The learner completes their marketing portfolio.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Principles Of Sales 10104154

  • 3.00 credits
  • Marketing Business-to-business

    • Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Dianne Carroll
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    Marketing Management 10104171

  • 3.00 credits
  • Marketing Business-to-business

    • Explores marketing decision-making procedures and practices through an expanded SWOT analysis and deep dive into the marketing mix. The learner will set up a strategic marketing plan that incorporates branding and positioning strategies along with examination of planning and implementation of the marketing strategy.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Advanced Sales 10104185

  • 3.00 credits
  • Marketing Business-to-business

    • Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Email Marketing Campaigns 10104206

  • 3.00 credits
  • Marketing Business-to-business

    • Explores email marketing as an effective way to generate sales, acquire new customers, increase brand loyalty and drive traffic to a website or business. The learner examines the benefits of email marketing, create an email campaign strategy and measure the results, along with learning about automation. The learner analyzes how to integrate social media and mobile marketing into email campaigns. The learner evaluates how and why email should be a tactic within the overall marketing plan and what is needed to create and manage a successful campaign.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Social Media Campaigns 1 10104125

  • 3.00 credits
  • Marketing Business-to-business

    • Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Video for Digital Marketing 10104212

  • 2.00 credits
  • Marketing Business-to-business

    • Explores a hands-on approach to creating, optimizing, and leveraging video content as part of an effective digital marketing strategy. Learners will develop social media video strategies tailored to different platforms, explore storytelling techniques, and master video production essentials from pre-production planning to editing and publishing. The learner explores platform-specific best practices, including short-form videos, live streaming, interactive formats, along with analyzing video performance metrics and adjusting strategies for maximum engagement and reach. 

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Introduction To Marketing Program 10104150

  • 1.00 credits
  • Marketing Business-to-business

    • Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Digital Marketing Strategies 10104210

  • 3.00 credits
  • Marketing Business-to-business

    • Explores the history and progression of digital marketing, along with emerging digital marketing trends. The learner sets up and measures the elements of a digital marketing campaign.  The learner explores best practices for content creation, keyword usage, retargeting consumers, mobile marketing, email marketing, display advertising, social and ecommerce, and digital analytics.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    Marketing Principles 10104172

  • 3.00 credits
  • Marketing Business-to-business

    • Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

    3 Course Sections
    3 Course Sections
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
    		View Rates
    #02VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    #03AYW Fall
    Open
    10/21/2025 –
    12/16/2025
    		Attend Your Way Online Available Wausau Main Campus
    Oct 21 – Dec 16
    Tuesday
    09:00 AM - 11:50 AM
    A228 - Classroom - A Building
    Dianne Carroll
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    Content Marketing 10104209

  • 3.00 credits
  • Marketing Business-to-business

    • Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Fall
    Open
    08/25/2025 –
    12/15/2025
    		Online Flexible Due Dates Online
    Aug 25 – Dec 15
    -
    Online
    Amy Gajewski
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    AI 101 for Marketing Professionals 47104431

  • 0.10 credits
  • Marketing Business-to-business
  • $109.00

    • Step into the world of AI and learn how to unlock its potential for marketing in this introductory, hands-on workshop. Designed specifically for marketing professionals with little to no prior experience in AI, this course covers essential concepts including the art of prompting, content creation, and exploration of how to simplify your work. Through real-world examples and interactive sessions, you'll learn to navigate AI confidently and discover actionable ways to enhance your marketing strategies.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #PD001 Fall
    Open
    09/18/2025
    		In-Person Wausau Main Campus
    Sep 18
    Thursday
    09:00 AM - 12:00 PM
    A165 - WTPD Innovation Classroom A - A Building
    Amy Gajewski
    		$109.00