Explores career opportunities through research and job shadowing in a marketing related job. The learner develops answers to interview questions, a resume and cover letter, and a mock interview experience. The learner completes their marketing portfolio.
Explores email marketing as an effective way to generate sales, acquire new customers, increase brand loyalty and drive traffic to a website or business. The learner examines the benefits of email marketing, create an email campaign strategy and measure the results, along with learning about automation. The learner analyzes how to integrate social media and mobile marketing into email campaigns. The learner evaluates how and why email should be a tactic within the overall marketing plan and what is needed to create and manage a successful campaign.
Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.
Introduces learners to the format and types of questions given in the math, chemistry, and anatomy & physiology portions of the HESI test. Sample questions and possible study materials will be discussed. Upon completion of the course, learners will have a greater understanding of the test. Additionally, course completion will assist in determining if learners feel ready to test, or would like to pursue additional study opportunities prior to testing.
Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.
Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.
Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.
Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.
Explores the history and development of social media sites, along with emerging social media trends. The learner sets up and measures the elements of a social media campaign. The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.
Explores a hands-on approach to creating, optimizing, and leveraging video content as part of an effective digital marketing strategy. Learners will develop social media video strategies tailored to different platforms, explore storytelling techniques, and master video production essentials from pre-production planning to editing and publishing. The learner explores platform-specific best practices, including short-form videos, live streaming, interactive formats, along with analyzing video performance metrics and adjusting strategies for maximum engagement and reach.
Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.
Examines the daily duties a retail manager needs to incorporate to run a successful venue. The learner will explore inventory, pricing, human resources, retail store layout and merchandising, and purchasing practices. The learner develops the skills needed to move into retail management. The learner identifies the benefits and pitfalls of online commerce integration with brick and mortar retail.
Explores marketing decision-making procedures and practices through an expanded SWOT analysis and deep dive into the marketing mix. The learner will set up a strategic marketing plan that incorporates branding and positioning strategies along with examination of planning and implementation of the marketing strategy.
Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.
Explores the history and progression of digital marketing, along with emerging digital marketing trends. The learner sets up and measures the elements of a digital marketing campaign. The learner explores best practices for content creation, keyword usage, retargeting consumers, mobile marketing, email marketing, display advertising, social and ecommerce, and digital analytics.
Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.
