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In today's competitive business environment sales and marketing techniques are critical business functions that utilize a variety of activities to identify customer needs and wants. Students enrolled in this course will learn the 4P's of marketing and how to apply these concepts to an ever-changing wood products industry. Identifying target markets, understanding customer buying behaviors, calculating profitable transactions, utilizing current or developing new distribution channels and effectively building customer relationships are all vital skills that will be covered in this course.


Class # Start Date End Date Mode Location
20921 Lecture Antigo

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