Explores the tools and technologies to create an online brand and marketing presence. Learners will create a personal brand and market themselves through the use of various online technologies. Emphasis will be placed on designing a web presence that incorporates branding/marketing technologies for competitive advantage. Additional topics include: a review of the marketing aspects of search engine optimization (SEO), social media to drive web traffic, email marketing technologies and tracking of social media results.
We offer the following class sections for this course (10-152-224). View more class specific details and registration information by selecting a class number.
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