Explore the pros and cons of the iPhone, Android, iPad, Kindle, Nook and other mobile devices, platforms and apps and learn the best practices for marketing each to consumers. The learner will review mobile analytics and market considerations for developing an app. The course presents strategies to effectively integrate mobile advertising, promotional strategies for driving traffic and sales based on business goals. The learner will understand how marketing an app and creating an ad fits into a mobile marketing campaign and ways to analyze results for optimal ROI.