Course Details

Course Number

10104126

Credits

3.00

Subject

Marketing Business-to-Business

Description

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Availability & Registration

We offer the following class sections for this course. View more class specific details and registration information by selecting a class number.

Class Number Start/End Date Format Campus Meeting Information Pricing
20509 - Lecture Virtual College
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$472.65
61857 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
A166-Wausau Campus A Bldg
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65
61858 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
T125-Antigo Campus CCC Lab
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65
61859 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
M112-Medford Campus CCC Lab
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65
61860 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
P158-Phillips Campus-CCC Lab
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65
61861 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
S107-Spencer CCC-CPC Lab
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65
61862 - Lecture Computer Conferencing
-
Wednesday
9:00AM - 11:50AM
WebConf-Wittenberg Campus
CARROLL,DIANNE
-
-
ONLINE INSTRUCTION
CARROLL,DIANNE
$442.65