Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.
Prerequisite: 10-104-172 MARKETING PRINCIPLES.
Availability & Registration
We offer the following class sections for this course (10-104-126). View more class specific details and registration information by selecting a class number.