Course Details

Course Number

10104126

Credits

3.00

Description

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Availability

Class # Start Date End Date Mode Location
20509 Lecture Virtual College