This program will provide learners a foundational understanding of the unique issues faced when managing and operating a non-profit organization. This program is designed for those who work or wish to work in a non-profit setting, particularly for those in management and leadership roles.
Sessions
: Aligning Mission and Vision with Strategic Goals
Presenter: Tim McKeough, NTC Trainer
This module will address the fundamental operations management issues in a non-profit organizational setting. Beginning with creating a vision and mission statement that align the organization’s strategic goals with outcomes.
About Tim McKeough
Tim McKeough is a 25+ year corporate executive, entrepreneur, and associate lecturer in the UWSP Sentry School of Business and MBA program, teaching Sales Management, Entrepreneurship, and Community Impact. Tim also runs his own company, Q Up Success, where he incorporates his experience and passion for leadership and culture into services providing executive coaching, leadership workshops, keynotes, and consulting. Tim received his bachelor’s degree from UW–Madison in Statistics, his MBA from the University of St. Thomas, and is currently attending UW–Green Bay for his Doctorate in Applied Leadership. Tim is certified in the DiSC, MBTI, and EPM assessments and is a certified instructor for Strategic Doing. He currently resides in Wausau, WI.
: Creating Your Brand Story
Presenter: Laura Huggins, Senior Vice President of Marketing, Connexus Credit Union
In today’s crowded nonprofit landscape, a compelling brand story and strategic marketing approach are essential for engaging donors, volunteers, and the communities you serve. This session explores how nonprofits can clarify and communicate their unique identity through effective storytelling, targeted marketing strategies, practical digital tools, and proactive public relations.
About Laura Huggins
Laura Huggins serves as the Senior Vice President of Marketing at Connexus Credit Union. In this role, she drives results by aligning marketing, digital experience, and member experience with organizational objectives. With two decades of financial services experience, Laura previously led marketing and customer experience at Church Mutual Insurance Co. and served as Chief Marketing Officer at the PA School Boards Association and Insurance Trust. Passionate about community giveback, she is President of the Merrill Community Foundation and Past Chairperson of the Greater Wausau Chamber of Commerce. Laura also volunteers for Girls on the Run Northcentral Wisconsin and is actively involved with various community opportunities.
: Marketing and Public Relations Best Practices
Presenter: Tammy Stezenski, Director of Marketing, Grand Theater/Performing Arts Foundation
Participants will learn how to align mission-driven messaging with marketing efforts that elevate visibility, build trust, and strengthen organizational impact. Identify practical marketing strategies and digital tools that support consistent outreach across multiple channels.
About Tammy Stezenski
Tammy Stezenski has been the Grand Theater’s director of marketing since 2021. She oversees The Grand’s marketing budget and strategies, which include traditional media buys, social/digital advertising, print/direct mail, email marketing, and an in-house production team that creates all video, print, and audio assets. Previously, she was the founder, publisher, and editor of City Pages, Wausau’s weekly newspaper since 1993. In this dual role of journalism and business, Tammy led the business development of the company as well as the weekly news products and large seasonal magazines.
: How to Engage Your Volunteer Network
Presenter: Jen Goldbach, Director of Community Volunteer Engagement, B.A. & Esther Greenheck Foundation
Volunteers can be incredible catalysts for growth and change in today’s nonprofits. But in our ever-changing environment, it’s more challenging than ever to engage, attract, and retain this precious resource. This course will discuss creating a culture of engagement within organizations — from board members to community volunteers.
About Jen Goldbach
Jennifer Goldbach is a collaborative leader and strategist with extensive experience in nonprofit capacity building, program design, and volunteer engagement. As Director of Community Volunteer Engagement with the B.A. & Esther Greenheck Foundation and President of the Central WI Volunteer Coordinators, she has convened diverse stakeholders to co-create systems that strengthen volunteerism across the region — including focus groups, coalitions, and strategic planning for a centralized volunteer hub. A past nonprofit co-founder and seasoned corporate trainer, Jennifer brings a unique blend of facilitation, strategic vision, and practical tools to help organizations elevate volunteer management as mission-critical work. Known for her approachable style and ability to build trust across sectors, she equips nonprofit leaders with frameworks for recruitment, retention, and recognition that foster resilience and community impact.
How to Attend
Lunch sessions will be held in person at the NTC – Wausau campus. Sessions will be live-streamed via Zoom for a virtual attendance option.
Registration
- $25 per session
- Includes lunch for in-person attendees
- Attend all four sessions in-person and receive a program water bottle
Program Partner
This series is offered in partnership with:
