This class is only open to students enrolled in a program, or those with special approval. To register for this class, please first enroll in a program or request Dean approval. Already enrolled? Register in Workday.
Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.