Course Details

Course Number

10104204

Credits

3.00

Subject

Marketing Business-to-Business

Description

Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.

Prerequisite: 10-104-125 SOCIAL MEDIA CAMPAIGNS 1, or with instructor's consent.

Availability & Registration

We offer the following class sections for this course. View more class specific details and registration information by selecting a class number.

Class Number Start/End Date Format Campus Meeting Information Pricing
61886 - Lecture Virtual College
-
-
ONLINE INSTRUCTION
GAJEWSKI,AMY
$472.65