Course Details

Course Number

10104204

Credits

3.00

Description

Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.

Prerequisite: 10-104-125 SOCIAL MEDIA CAMPAIGNS 1, or with instructor's consent.

Availability

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