Program Description

The Digital Marketing Associate Degree program provides knowledge that is essential as the marketing industry integrates both traditional marketing media and Internet marketing strategies. Through the use of technology, social media, and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm.

Approximate Cost

$10,593
Tuition: $10045 , Books: $548

Starting Salary

$31,030–$38,982
Average, according to Economic Modeling Specialists International

Financial Aid

Available

Available

100% Online

Available via

NTC Connect

Learn more about our NTC Connect class mode.

Get Started

The application takes just a few minutes to complete.

Availability

Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

100%
at Wausau
100%
at Antigo
100%
at Medford
100%
at Phillips
100%
at Spencer
100%
at Wittenberg
100%
at Online

* Campus and online availability of courses and programs may be subject to change.

Outcomes

Graduates will be able to…

  • Integrate digital initiatives such as websites, search, email, social media and mobile campaigns into an overall strategic marketing plan
  • Create a marketing campaign that targets "on the go" messaging through social media and mobile marketing audiences
  • Develop a Search Engine Optimization (SEO) strategy
  • Analyze digital Return On Investment (ROI)
  • Evaluate information through the market research process to make business decisions
  • Develop digital marketing strategies to anticipate and satisfy market needs

Careers

Some of the potential careers graduates can pursue are:

  • Email Marketing Coordinator
  • Email Marketing Specialist
  • Email Marketing Manager
  • Mobile Marketing Specialist
  • Mobile Marketing Coordinator
  • Mobile Marketing Manager
  • Ecommerce Specialist
  • Ecommerce Coordinator
  • Ecommerce Manager
  • Social Networking Specialist
  • SEO Manager
  • SEO Analyst
  • Social Media Specialist
  • Social Media Manager
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
  • Digital Marketing Manager

Courses

The Digital Marketing Associate Degree is a 63 Credit* program. The following is a typical semester breakdown of the courses within the program.

First Term

CUSTOMER SERVICE 2.00
SOCIAL MEDIA CAMPAIGNS 1 3.00
INTRODUCTION TO MARKETING PROGRAM 1.00
MARKETING PRINCIPLES 3.00
VIDEO FOR SOCIAL MEDIA 2.00
COLLEGE 101 1.00
WRITTEN COMMUNICATION 3.00
ENGLISH COMPOSITION 1 3.00

Second Term

MARKET RESEARCH 3.00
SOCIAL MEDIA CAMPAIGNS 2 3.00
SOCIAL MEDIA ANALYTICS AND SEO 3.00
EMAIL MARKETING CAMPAIGNS 3.00
DIGITAL MARKETING STRATEGIES 3.00
MATH WITH BUSINESS APPLICATIONS 3.00
INTRODUCTORY STATISTICS 3.00

Third Term

PROMOTIONS 3.00
MARKETING PRESENTATIONS 1.00
CONTENT MARKETING 3.00
INTRO TO MASS COMMUNICATION 3.00
INTRO TO SOCIOLOGY 3.00
INTRO TO PSYCHOLOGY 3.00
PSYCHOLOGY OF HUMAN RELATIONS 3.00

Fourth Term

PERSONAL BRANDING & PORTFOLIO 1.00
MARKETING MANAGEMENT 3.00
MOBILE MARKETING 3.00
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 1.00
GRAPHICS FOR WEB DESIGN 2.00
INTRODUCTION TO GRAPHICS SOFTWARE AND DESIGN 2.00
ECONOMICS 3.00

* College 101 (10-890-165) is not part of the program credit requirements but is a College Requirement for graduation that must be passed with a “C” or better. This requirement is effective for students beginning the program in Spring 2021 and beyond.

Credit for Prior Learning Available

View All Detailed Course Information

Pathways

Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.

If you begin with one of the following programs, you will earn significant credit towards this Digital Marketing Associate Degree:

Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213.
 
For additional information, please visit our Accreditation page.

Transfer Information

You can continue your education to earn a four-year degree in a variety of ways.

Program Transfer

The following transfer guides, executed in partnership with post-secondary institutions, are based on agreements that allow you to continue your program at another college.

School Name Degree Name
Purdue University Global Business Administration
Siena Heights University Bachelor of Business Administration in Marketing
Siena Heights University Professional Communication
UW Stevens Point Business Administration
UW Stevens Point Marketing

General Transfer

All associate degrees transfer to a variety of programs at other partner colleges to give you the opportunity to continue your education in other areas of study.

View all transfer guides

Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

Fill out our application

The application can be submitted online and takes just a few minutes to complete. The $30.00 application fee is being waived at this time.

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What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.