Program Description

Digital Marketing knowledge is essential as the marketing industry integrates both traditional marketing media and Internet marketing strategies. Through the use of technology, social media, and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm. Potential occupations include: Digital Marketing Manager, Digital Marketing Analyst, Digital Marketing Coordinator, Social Media Specialist, Social Media Manager, SEO Analyst, SEO Manager, Social Networking Specialist, Ecommerce Manager, Ecommerce Coordinator, Ecommerce Specialist, Mobile Marketing Manager, Mobile Marketing Coordinator, Mobile Marketing Specialist, Email Marketing Manager, Email Marketing Specialist and Email Marketing Coordinator.

Approximate Cost

$10,742
Tuition: $9885 , Books: $857

Starting Salary

$33,946
Average, based on the annual Graduate Outcomes Report

Financial Aid

Available

Available

100% Online

Availability

Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

100%
at Wausau
100%
at Antigo
100%
at Medford
100%
at Phillips
100%
at Spencer
100%
at Wittenberg
100%
at Online

* Campus and online availability of courses and programs may be subject to change.

Outcomes

Graduates will be able to…

  • Integrate digital initiatives such as websites, search, email, social media and mobile campaigns into an overall strategic marketing plan
  • Create a marketing campaign that targets "on the go" messaging through social media and mobile marketing audiences
  • Develop a Search Engine Optimization (SEO) strategy
  • Analyze digital Return On Investment (ROI)
  • Evaluate information through the market research process to make business decisions
  • Develop digital marketing strategies to anticipate and satisfy market needs

Careers

Some of the potential careers graduates can pursue are:

  • Email Marketing Coordinator
  • Email Marketing Specialist
  • Email Marketing Manager
  • Mobile Marketing Specialist
  • Mobile Marketing Coordinator
  • Mobile Marketing Manager
  • Ecommerce Specialist
  • Ecommerce Coordinator
  • Ecommerce Manager
  • Social Networking Specialist
  • SEO Manager
  • SEO Analyst
  • Social Media Specialist
  • Social Media Manager
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
  • Digital Marketing Manager

Courses

The Digital Marketing Associate Degree is a 63 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

CUSTOMER SERVICE 2.00
SOCIAL MEDIA CAMPAIGNS 1 3.00
INTRODUCTION TO MARKETING PROGRAM 1.00
MARKETING PRINCIPLES 3.00
VIDEO FOR SOCIAL MEDIA 2.00
WRITTEN COMMUNICATION 3.00
ENGLISH COMPOSITION 1 3.00

Second Term

INTERNET MARKETING STRATEGIES 3.00
MARKET RESEARCH 3.00
SOCIAL MEDIA CAMPAIGNS 2 3.00
SOCIAL MEDIA ANALYTICS AND SEO 3.00
EMAIL MARKETING CAMPAIGNS 3.00
INTRODUCTION TO MASS COMMUNICATION 3.00

Third Term

PROMOTIONS 3.00
MARKETING PRESENTATIONS 1.00
COPYWRITING FOR DIGITAL MARKETING 3.00
INTRO TO SOCIOLOGY 3.00
MATH WITH BUSINESS APPLICATIONS 3.00
INTRODUCTORY STATISTICS 3.00
INTRO TO PSYCHOLOGY 3.00
PSYCHOLOGY OF HUMAN RELATIONS 3.00

Fourth Term

PORTFOLIO AND CAREER DEVELOPMENT 1.00
MARKETING MANAGEMENT 3.00
MOBILE MARKETING 3.00
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 1.00
PUBLISHING ON THE INTERNET 2.00
PHOTOSHOP/IMAGE MANIPULATION 2.00
ECONOMICS 3.00

Credit for Prior Learning Available

View All Detailed Course Information

Transfer Information

The following transfer guides executed in partnership with post-secondary institutions are based on articulation agreements and are a guide to provide an easy way to understand how credits transfer.

Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

Fill out our application

The application can be submitted online and takes just a few minutes to complete. A $30.00 non-refundable application fee is required. Pay at the time you apply or bypass to pay in person within a week of applying.

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What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.