Program Description

The Digital Marketing Associate Degree program provides knowledge that is essential as the marketing industry integrates both traditional marketing media and Internet marketing strategies. Through the use of technology, social media, and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm.

Found in These Career Fields:

Approximate Program Cost

Tuition & Fees: $10,422
Books & Supplies: $760

Starting Salary

Average, according to Economic Modeling Specialists International

Financial Aid

Total financial aid offered may not exceed the estimated Cost of Attendance (COA).


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An aerial view of NTC's Wausau Campus main entrance on a sunny summer day. Trees and greenery frame the spacious side walks that lead up to the light-brown brick building.

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Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

at Wausau
at Antigo
at Medford
at Phillips
at Spencer
at Wittenberg
at Online

* Campus and online availability of courses and programs may be subject to change.


Graduates will be able to…

  • Integrate digital initiatives such as websites, search, email, social media and mobile campaigns into an overall strategic marketing plan
  • Create a marketing campaign that targets "on the go" messaging through social media and mobile marketing audiences
  • Develop a Search Engine Optimization (SEO) strategy
  • Analyze digital Return On Investment (ROI)
  • Evaluate information through the market research process to make business decisions
  • Develop digital marketing strategies to anticipate and satisfy market needs


Some of the potential careers graduates can pursue are:

  • Email Marketing Coordinator
  • Email Marketing Specialist
  • Email Marketing Manager
  • Mobile Marketing Specialist
  • Mobile Marketing Coordinator
  • Mobile Marketing Manager
  • Ecommerce Specialist
  • Ecommerce Coordinator
  • Ecommerce Manager
  • Social Networking Specialist
  • SEO Manager
  • SEO Analyst
  • Social Media Specialist
  • Social Media Manager
  • Digital Marketing Coordinator
  • Digital Marketing Analyst
  • Digital Marketing Manager


The Digital Marketing Associate Degree is a 64 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

College 101 1.00
Social Media Campaigns 1 3.00
Marketing Services And Customer Experience 2.00
Introduction To Marketing Program 1.00
Marketing Principles 3.00
Video For Social Media 2.00
Written Communication 3.00
English Composition 1 3.00

Second Term

Market Research 3.00
Social Media Campaigns 2 3.00
Social Media Analytics And Seo 3.00
Email Marketing Campaigns 3.00
Digital Marketing Strategies 3.00
Math With Business Applications 3.00
Introductory Statistics 3.00

Third Term

Marketing Presentations 1.00
Content Marketing 3.00
Integrated Marketing Communications 3.00
Intro To Mass Communication 3.00
Intro To Sociology 3.00
Psychology Of Human Relations 3.00
Intro To Psychology 3.00

Fourth Term

Personal Branding & Portfolio 1.00
Marketing Management 3.00
Mobile Marketing 3.00
Customer Relationship Management (CRM) 1.00
Graphics For Web Design 2.00
Introduction To Graphics Software And Design 2.00
Microeconomics 3.00

Credit for Prior Learning Available

View All Detailed Course Information


Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.

If you begin with one of the following programs, you will earn significant credit towards this Digital Marketing Associate Degree:


This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213.
For additional information, please visit our Accreditation page.

Transfer Information

You can continue your education to earn a four-year degree in a variety of ways.

Program Transfer

The following transfer guides, executed in partnership with post-secondary institutions, are based on agreements that allow you to continue your program at another college.

School Name Degree Name
Purdue Global Bachelor of Business Administration
Siena Heights University Bachelor of Business Administration in Marketing
Siena Heights University Bachelor of Professional Communication
UW Stevens Point Bachelor of Business Administration
UW Stevens Point Bachelor of Marketing

General Transfer

All associate degrees transfer to a variety of programs at other partner colleges to give you the opportunity to continue your education in other areas of study.

View all transfer guides

Cost of Attendance

2023-2024 Estimated Academic Year Budgeted Cost of Attendance

The estimated Cost of Attendance (COA) is a budget that includes categories of expenses that a student can expect to incur while attending college. The COA does not reflect actual charges. It is an average based on the estimated living costs typical of our region. In determining the cost of attendance, Northcentral Technical College uses the budget established by the Wisconsin Technical College System (WTCS) Financial Aid Budget Work Group. This budget is used to determine financial need for all students who apply for financial aid. A student's cost of attendance is composed of all educational expenses that can be included for financial aid purposes that a student may accrue while pursuing their education for the year (or semester, if enrolled less than a year). A student's financial aid cannot exceed their cost of attendance. Schools are required to provide a fuller picture of what it may cost students to pursue their degree, not just what they will owe in tuition/fees and books/supplies.

Please Note: this COA budget estimate assumes full-time attendance for two semester Fall 2023 and Spring 2024.
ExpensesStudent Living With Parents (Home)Student Living on Own (Other)
Full-time Tuition (based on a total of 30 credits, 15 credits fall and 15 credits spring)

In-State Tuition & Fees


Out-of-State Tuition & Fees


In-State Tuition & Fees


Out-of-State Tuition & Fees


Living Expenses (Housing & Food)$4,052$9,614
Books / Supplies$2,061$2,061
Personal Expenses$2,245$2,245
Loan Fees$83$83
Total Estimated Cost Of Attendance









* Tuition listed is based on approved rates for the 2023-2024 academic year with a projected base increase of 1.65%. Rates are approved each March by the Wisconsin Technical College System Board and estimated budgets are updated at that time.

Students with dependent care, computer or study abroad expenses should contact the Financial Aid Office to document allowable expenses which may serve to increase their COA.

Students awarded Federal Direct Loan(s) also have an average of the mandatory loan fees automatically added to their COA.

Students with disability-related expenses may contact the Financial Aid Office to have their additional expenses considered. Disability-related expenses include but are not limited to: personal assistance, equipment, and supplies. The Financial Aid Office may potentially include disability expenses in the COA that are not provided by other assisting agencies.

NTC also offers a Net Price Calculator to help estimate costs.

For more information regarding billed tuition and fees visit

We’re happy to answer any questions you may have about how the financial aid process works. Please feel free to reach out for more information.

NTC Financial Aid Office


Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

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What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be emailed to you.