Digital Marketing 64 Credit Associate Degree
Program Description
The Digital Marketing Associate Degree program provides knowledge that is essential as the marketing industry integrates both traditional marketing media and Internet marketing strategies. Through the use of technology, social media, and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm.
Approximate Cost
Starting Salary
Financial Aid
Available
Availability
Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.
* Campus and online availability of courses and programs may be subject to change.
Outcomes
Graduates will be able to…
- Integrate digital initiatives such as websites, search, email, social media and mobile campaigns into an overall strategic marketing plan
- Create a marketing campaign that targets "on the go" messaging through social media and mobile marketing audiences
- Develop a Search Engine Optimization (SEO) strategy
- Analyze digital Return On Investment (ROI)
- Evaluate information through the market research process to make business decisions
- Develop digital marketing strategies to anticipate and satisfy market needs
Careers
Some of the potential careers graduates can pursue are:
- Email Marketing Coordinator
- Email Marketing Specialist
- Email Marketing Manager
- Mobile Marketing Specialist
- Mobile Marketing Coordinator
- Mobile Marketing Manager
- Ecommerce Specialist
- Ecommerce Coordinator
- Ecommerce Manager
- Social Networking Specialist
- SEO Manager
- SEO Analyst
- Social Media Specialist
- Social Media Manager
- Digital Marketing Coordinator
- Digital Marketing Analyst
- Digital Marketing Manager
Courses
The Digital Marketing Associate Degree is a 64 Credit program. The following is a typical semester breakdown of the courses within the program.
* College 101 (10-890-165) is not part of the program credit requirements but is a College Requirement for graduation that must be passed with a “C” or better.
Credit for Prior Learning Available
View All Detailed Course InformationPathways
Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.
If you begin with one of the following programs, you will earn significant credit towards this Digital Marketing Associate Degree:
- The Marketing - Social Media Technical Diploma will provide you with 20% (13 of 64 credits) of the total credits in this Digital Marketing Associate Degree
- The Marketing - Digital Marketing Promotions Technical Diploma will provide you with 27% (17 of 64 credits) of the total credits in this Digital Marketing Associate Degree
- The Marketing - Digital Internet Marketing Technical Diploma will provide you with 31% (20 of 64 credits) of the total credits in this Digital Marketing Associate Degree
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213.
For additional information, please visit our Accreditation page.
Transfer Information
You can continue your education to earn a four-year degree in a variety of ways.
Program Transfer
The following transfer guides, executed in partnership with post-secondary institutions, are based on agreements that allow you to continue your program at another college.
| School Name | Degree Name |
|---|---|
| Purdue University Global | Business Administration |
| Siena Heights University | Bachelor of Business Administration in Marketing |
| Siena Heights University | Professional Communication |
| UW Stevens Point | Business Administration |
| UW Stevens Point | Marketing |
General Transfer
All associate degrees transfer to a variety of programs at other partner colleges to give you the opportunity to continue your education in other areas of study.
View all transfer guidesAdmissions Process
Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.
Fill out our application
The application can be submitted online and takes just a few minutes to complete. There is no fee to apply.
Apply NowWhat’s Next?
We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.