The Digital Marketing Associate Degree is a 63 Credit program. The following is a typical semester breakdown of the courses within the program.

CUSTOMER SERVICE (10104103)

2.00

Analyzes approaches and best practices to strengthen relationships with customers, understand the importance of customer service, and how to satisfy the customer's needs and wants through interaction with the customer. The learner prepares tips about best practices to build customer relationships, along with a total customer service strategic plan for a business.

NTC Assessments Offered:

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

INTRODUCTION TO MARKETING PROGRAM (10104150)

1.00

Introduces the marketing student to the program exit assessment portfolio. The portfolio will be a combination of projects from each of the marketing core classes. This course will also include how to succeed in online learning, frequently asked marketing program questions, improved study habits and exploration of NTC services for students.

MARKETING PRINCIPLES (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

VIDEO FOR SOCIAL MEDIA (10206160)

2.00

Applies video production tools and techniques in the creation of video content for social media marketing. Learners explore the various ways that video is used for marketing across social media platforms, how to develop original video concepts for social media campaigns, and how to use consumer video production tools to create compelling video content for social media. Learners will create an original video product for use in a social media marketing campaign.

WRITTEN COMMUNICATION (10801195)

3.00

Develops writing skills which include prewriting, drafting, revising and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

ENGLISH COMPOSITION 1 (10801136)

3.00

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

MARKET RESEARCH (10104175)

3.00

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

SOCIAL MEDIA CAMPAIGNS 2 (10104202)

3.00

Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

NTC Assessments Offered:

SOCIAL MEDIA ANALYTICS AND SEO (10104204)

3.00

Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.

NTC Assessments Offered:

EMAIL MARKETING CAMPAIGNS (10104206)

3.00

Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.

DIGITAL MARKETING STRATEGIES (10104210)

3.00

Evaluate product, pricing, distribution, and promotional strategies in the online environment, along with understanding digital marketing terminology and best practices to target the econsumer.

MATH WITH BUSINESS APPLICATIONS (10804123)

3.00

This course covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuity, apply math concepts to the purchasing/buying process, apply math concepts to the selling process and basic statistics with business/consumer applications.

NTC Assessments Offered:

INTRODUCTORY STATISTICS (10804189)

3.00

Students taking Introductory Statistics display data with graphs, describe distributions with numbers, perform correlation and regression analyses and design experiments. They use probability and distributions to make predictions, estimate parameters and test hypotheses. They draw inferences about relationships including ANOVA.

National Exams Accepted:
  • AP Statistics

PROMOTIONS (10104126)

3.00

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

NTC Assessments Offered:

MARKETING PRESENTATIONS (10104184)

1.00

Introduces listening and speaking skills to enhance and improve business communication. Learners collaborate in a team to create and deliver a business meeting with complete agenda and meeting notes. The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation using a variety of presentation technologies.

NTC Assessments Offered:

CONTENT MARKETING (10104209)

3.00

Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.

NTC Assessments Offered:

INTRODUCTION TO MASS COMMUNICATION (10801141)

3.00

Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics from the basis of the course.

NTC Assessments Offered:

INTRO TO SOCIOLOGY (10809196)

3.00

Introduces students to the basic concepts of sociology: culture, socialization, social stratification, multi-culturalism and the five institutions, including family, government, economics, religion and education. Other topics include demography, deviance, technology, environment, social issues, social change, social organization and workplace issues.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Introductory Sociology

INTRO TO PSYCHOLOGY (10809198)

3.00

This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. It directs the student to an insightful understanding of the complexities of human relationships in personal, social and vocational settings.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Introductory Psychology
  • AP Psychology

PSYCHOLOGY OF HUMAN RELATIONS (10809199)

3.00

Explores the relationship between the general principles of psychology and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding enables students to improve their relationships with others at work, in the family and in society.

NTC Assessments Offered:

PERSONAL BRANDING & PORTFOLIO (10104151)

1.00

Explores career opportunities through research, guest speakers, and job shadowing in a marketing related job. The learner develops answers to interview questions, a resume and cover letter, and a strategic job search plan.

MARKETING MANAGEMENT (10104171)

3.00

Study of marketing decision-making procedures and practices. Uses case studies, field interviews, current readings and a marketing decision-making simulation.

NTC Assessments Offered:

MOBILE MARKETING (10104203)

3.00

Explore the pros and cons of the iPhone, Android, iPad, Kindle, Nook and other mobile devices, platforms and apps and learn the best practices for marketing each to consumers. The learner will review mobile analytics and market considerations for developing an app. The course presents strategies to effectively integrate mobile advertising, promotional strategies for driving traffic and sales based on business goals. The learner will understand how marketing an app and creating an ad fits into a mobile marketing campaign and ways to analyze results for optimal ROI.

NTC Assessments Offered:

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) (10104207)

1.00

Explore Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business. Organizations that enhance the customer experience find a stronger relationship forms and an increased customer loyalty. The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

NTC Assessments Offered:

GRAPHICS FOR WEB DESIGN (10204116)

2.00

Introduces HTML5, CSS3 and industry standard WYSIWYG web page design programs such as Dreamweaver, Adobe Muse and WordPress for web publishing. Web page design, site design and navigation, website management and graphics preparation techniques are stressed. Learners will create websites and real world projects that are organized, attract the intended audience and work in producing the intended results.

NTC Assessments Offered:

INTRODUCTION TO GRAPHICS SOFTWARE AND DESIGN (10204121)

2.00

Introduces the concepts and techniques involved in typography and design. Learners explore the principles of design to create layouts that are organized, attract the intended audience and work in producing the intended results. The learners will do this while also learning about various graphic design software programs.

NTC Assessments Offered:

ECONOMICS (10809195)

3.00

This course is designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Principles of Microeconomics
  • AP Macroeconomics
  • CLEP® Principles of Macroeconomics
  • AP Microeconomics

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1023.