Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.

Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.

Introduces the marketing student to the program exit assessment portfolio. The portfolio will be a combination of projects from each of the marketing core classes. This course will also include how to succeed in online learning, frequently asked marketing program questions, improved study habits and exploration of NTC services for students.

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Applies video production tools and techniques in the creation of video content for social media marketing. Learners explore the various ways that video is used for marketing across social media platforms, how to develop original video concepts for social media campaigns, and how to use consumer video production tools to create compelling video content for social media. Learners will create an original video product for use in a social media marketing campaign.

Develops writing skills which include prewriting, drafting, revising and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. Keywords: Written Comm, Comm, Writing

Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.Keywords:English Comp, Comp 1, E Com, English 1, English

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.

Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.

Evaluate product, pricing, distribution, and promotional strategies in the online environment, along with understanding digital marketing terminology and best practices to target the econsumer.

This course covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuity, apply math concepts to the purchasing/buying process, apply math concepts to the selling process and basic statistics with business/consumer applications. Keywords: Business math, Business apps

Students taking Introductory Statistics display data with graphs, describe distributions with numbers, perform correlation and regression analyses and design experiments. They use probability and distributions to make predictions, estimate parameters and test hypotheses. They draw inferences about relationships including ANOVA. Keywords: Stats, Intro to Stats, Data

Introduces listening and speaking skills to enhance and improve business communication. Learners collaborate in a team to create and deliver a business meeting with complete agenda and meeting notes. The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation using a variety of presentation technologies.

Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.

Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics from the basis of the course. Keywords: Mass Comm, Intro to Mass, Intro to Comm

Introduces students to the basic concepts of sociology: culture, socialization, social stratification, multiculturalism and the five institutions, including family, government, economics, religion and education. Other topics include demography, deviance, technology, environment, social issues, social change, social organization and workplace issues.Keywords:Soc, Intro to Soc

Explores the relationship between the general principles of psychology and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding enables students to improve their relationships with others at work, in the family and in society. Keywords: Psych, Relationships, Human Relations, Hr psych

This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. It directs the student to an insightful understanding of the complexities of human relationships in personal, social and vocational settings. Keywords: Psych, Intro to Psych

Explores career opportunities through research, guest speakers, and job shadowing in a marketing related job. The learner develops answers to interview questions, a resume and cover letter, and a strategic job search plan.

Study of marketing decision-making procedures and practices. Uses case studies, field interviews, current readings and a marketing decision-making simulation.

Explore the pros and cons of the iPhone, Android, iPad, Kindle, Nook and other mobile devices, platforms and apps and learn the best practices for marketing each to consumers. The learner will review mobile analytics and market considerations for developing an app. The course presents strategies to effectively integrate mobile advertising, promotional strategies for driving traffic and sales based on business goals. The learner will understand how marketing an app and creating an ad fits into a mobile marketing campaign and ways to analyze results for optimal ROI.

Explore Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business. Organizations that enhance the customer experience find a stronger relationship forms and an increased customer loyalty. The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

Introduces learners to basic web page design for graphics professionals. Learners will be introduced to the fundamentals of the web and web page design. Learners will utilize software to create website projects that are organized, attract the intended audience and work in producing the intended results.

Introduces the concepts and techniques involved in typography and design. Learners explore the principles of design to create layouts that are organized, attract the intended audience and work in producing the intended results. The learners will do this while also learning about various graphic design software programs.

Examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.