Program Description

This technical diploma program introduces the learner to the foundation of traditional marketing tactics and how to apply them to a digital marketing strategy. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, along with an introduction to emerging strategies in social media marketing, creating an Internet marketing plan, development of an email campaign and writing effective campaign taglines for both traditional and digital marketing. As an Embedded Technical Diploma, this program ladders fully into the Digital Marketing Associate Degree program.

Approximate Cost

$2,803
Tuition: $2797 , Books: $6

Starting Salary

$36,400
Average, according to Economic Modeling Specialists International

Availability

Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

100%
at Wausau
100%
at Antigo
100%
at Medford
100%
at Phillips
100%
at Spencer
100%
at Wittenberg
100%
at Online

* Campus and online availability of courses and programs may be subject to change.

Outcomes

Graduates will be able to…

  • Prepare selling strategies
  • Evaluate information through the market research process to make business decisions
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Develop strategies to anticipate and satisfy market needs

Courses

The Marketing - Digital Internet Marketing Technical Diploma is a 18 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

SOCIAL MEDIA CAMPAIGNS 1 3.00
INTERNET MARKETING STRATEGIES 3.00
MARKETING PRINCIPLES 3.00
MARKET RESEARCH 3.00
COPYWRITING FOR DIGITAL MARKETING 3.00
EMAIL MARKETING CAMPAIGNS 3.00

Credit for Prior Learning Available

View All Detailed Course Information

Pathways

Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.

Completing the Marketing - Digital Internet Marketing Technical Diploma Earns You:

Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

Fill out our application

The application can be submitted online and takes just a few minutes to complete.

Apply Now

What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.