First Term

SOCIAL MEDIA CAMPAIGNS 1 3.00
INTRODUCTION TO MARKETING PROGRAM 1.00
MARKETING PRINCIPLES 3.00
MARKET RESEARCH 3.00
EMAIL MARKETING CAMPAIGNS 3.00
CONTENT MARKETING 3.00
DIGITAL MARKETING STRATEGIES 3.00

Credit for Prior Learning Available

First Term

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

INTRODUCTION TO MARKETING PROGRAM (10104150)

1.00

Introduces the marketing student to the program exit assessment portfolio. The portfolio will be a combination of projects from each of the marketing core classes. This course will also include how to succeed in online learning, frequently asked marketing program questions, improved study habits and exploration of NTC services for students.

MARKETING PRINCIPLES (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

MARKET RESEARCH (10104175)

3.00

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

EMAIL MARKETING CAMPAIGNS (10104206)

3.00

Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.

CONTENT MARKETING (10104209)

3.00

TBD

DIGITAL MARKETING STRATEGIES (10104210)

3.00

TBD

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1023.