Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

Explores the history and progression of digital marketing, along with emerging digital marketing trends. The learner sets up and measures the elements of a digital marketing campaign.  The learner explores best practices for content creation, keyword usage, retargeting consumers, mobile marketing, email marketing, display advertising, social and ecommerce, and digital analytics.

Examines the strategic market research process and the steps necessary to complete a research plan.  The learner creates a complete marketing research project from start to finish, along with reporting the final results.  The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.

Explores email marketing as an effective way to generate sales, acquire new customers, increase brand loyalty and drive traffic to a website or business. The learner examines the benefits of email marketing, create an email campaign strategy and measure the results, along with learning about automation. The learner analyzes how to integrate social media and mobile marketing into email campaigns. The learner evaluates how and why email should be a tactic within the overall marketing plan and what is needed to create and manage a successful campaign.

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.

Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.