The Marketing - Digital Internet Marketing Technical Diploma is a 20 Credit program. The following is a typical semester breakdown of the courses within the program.
* College 101 (10-890-165) is not part of the program credit requirements but is a College Requirement for graduation that must be passed with a “C” or better.
Credit for Prior Learning Available
Explores the history and development of social media sites, along with emerging social media trends. The learner sets up and measures the elements of a social media campaign. The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.
Evaluate product, pricing, distribution, and promotional strategies in the online environment, along with understanding digital marketing terminology and best practices to target the econsumer.
Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.
Student has completed all of the following course(s): MARKET 10104172 - Marketing Principles
Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.
Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.
Student has completed all of the following course(s): MARKET 10104172 - Marketing Principles
Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.
Introduces the marketing student to the program exit assessment portfolio. The portfolio will be a combination of projects from each of the marketing core classes. This course will also include how to succeed in online learning, frequently asked marketing program questions, improved study habits and exploration of NTC services for students.
Students who specified one or more of these Programs of Study or Program Foci: Digital Marketing, Marketing, Marketing - Basics, Marketing - Digital Internet Marketing, Marketing - Digital Marketing Promotions
Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.
An exam that is scored by faculty or staff in NTC’s Testing Center.
A performance of your expertise that is evaluated by faculty.
A combination of both a test and a skill demonstration.
A collection and explanation of your past learning through work or life experience.
If you have questions about this program, please contact our Career Coaches at 715.803.1645.
If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1796.