Learners develop a foundational knowledge of the four P’s of marketing and sales transactions. In todays competitive business environment sales and marketing techniques are critical business functions that utilize a variety of activities to identify customer needs and wants. Students will learn how to apply these concepts to an ever-changing wood products industry. Specific topics include identifying target markets, observing current market trends, calculating profitable transactions and effectively building customer relationships.

Conditions

Students who specified one or more of these Programs of Study or Program Foci: Wood Industry: Advanced Manufacturing & Leadership, Wood Science