Program Description

This certificate is designed to introduce the learner to the world of marketing and business. The learner will become familiar with basic terminology and concepts in marketing and retail and learn hands-on skills in research and marketing presentations.

Financial Aid

Not Available

Availability

Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

100%
at Wausau
100%
at Antigo
100%
at Medford
100%
at Phillips
100%
at Spencer
100%
at Wittenberg
100%
at Online

* Campus and online availability of courses and programs may be subject to change.

Outcomes

Graduates will be able to…

  • Create professional marketing presentations
  • Demonstrate marketing and retail practices
  • Implement strategic marketing concepts
  • Explore the foundations of basic marketing functions

Courses

The Marketing Basics Certificate is a 8 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

PRINCIPLES OF SALES 3.00
MARKETING PRINCIPLES 3.00
RETAILING AND MERCHANDISING PRINCIPLES 2.00

Credit for Prior Learning Available

View All Detailed Course Information

Pathways

Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.

Completing the Marketing Basics Certificate Earns You:

  • 13% of the total credits in Marketing (8 of 61 Credits)

Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

Fill out our application

The application can be submitted online and takes just a few minutes to complete.

Apply Now

What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.