Explores the financial impacts, consumer behaviors and trends as a result of digital marketing efforts in order to increase profits and make informed, strategic business decisions. The learner will explore the most effective strategies for evaluating captured data that determines consumer insights. The learner defines and answer the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions. The learner examines social media and digital marketing analytics tools and discovers how to monitor feeds to find out what consumers or influencers are saying about your brand. The course analyzes todays most popular and industry used technologies.