This class is only open to students enrolled in a program, or those with special approval. To register for this class, please first apply to a program or request Dean approval. Already enrolled? Register in Workday.
Introduces the principles and practices of produce merchandising for roadside stands and farmers markets. Covers methods for assessing produce quality, grading standards, and their application in marketing channels. Explores creative visual merchandising techniques and the relationships between customer behavior, effective product display, and product purchase. Examines the structure and success factors of community-supported agriculture (CSA) businesses. Students actively participate in operating farmers market stands using produce grown during the course, applying merchandising concepts in real-time.
Students who specified one or more of these Programs of Study or Program Foci: Garden to Market Specialist