Introduces the principles and practices of produce merchandising for roadside stands and farmers markets. Covers methods for assessing produce quality, grading standards, and their application in marketing channels. Explores creative visual merchandising techniques and the relationships between customer behavior, effective product display, and product purchase. Examines the structure and success factors of community-supported agriculture (CSA) businesses. Students actively participate in operating farmers market stands using produce grown during the course, applying merchandising concepts in real-time.