Course Details

Course Number

10104207

Credits

1.00

Subject

Marketing Business-to-Business

Description

Explore Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business. Organizations that enhance the customer experience find a stronger relationship forms and an increased customer loyalty. The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

Availability & Registration

We offer the following class sections for this course. View more class specific details and registration information by selecting a class number.

Class Number Start/End Date Format Campus Meeting Information Pricing
61889 - Lecture Virtual College
-
-
ONLINE INSTRUCTION
GAJEWSKI,AMY
$160.55

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