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Course Details

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Marketing Business-to-Business


Explore Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business. Organizations that enhance the customer experience find a stronger relationship forms and an increased customer loyalty. The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

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We offer the following class sections for this course (10-104-207). View more class specific details and registration information by selecting a class number.

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