Program Description

Marketing is essential to the success of every business-whether large or small, profit or nonprofit, product or service-oriented. As a graduate of the Northcentral Technical College Marketing program you will have the skills to succeed in many business occupations in industrial, wholesale, retail and service areas. In the Marketing Associate Degree program, specific areas of study include: quality customer service to satisfy customer needs; identify, research and analyze target markets; digital marketing, including commerce strategies; presentation skills; basic graphic design skills; video for social media marketing; promotions, including advertising, public relations and media selection. Potential occupations include: Small Business Owner/Entrepreneur, Office Manager/Business Manager, Customer Service Representative, Marketing Assistant, Marketing Coordinator, Marketing Research Assistant, Sales Merchandiser, Retail Manager, Assistant Manager, Department Manager, Inside and Field Sales Representatives, Public Relations and Advertising Assistant.

Approximate Cost

$12,173
Tuition: $9668 , Books: $2506

Starting Salary

$32,469
Average, based on the annual Graduate Outcomes Report

Financial Aid

Available

Available

100% Online

Students Enjoy…

Availability

Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

100%
at Wausau
100%
at Antigo
100%
at Medford
100%
at Phillips
100%
at Spencer
100%
at Wittenberg
100%
at Online

* Campus and online availability of courses and programs may be subject to change.

Outcomes

Graduates will be able to…

  • Prepare selling strategies
  • Evaluate information through the market research process to make business decisions
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Develop strategies to anticipate and satisfy market needs

Careers

Some of the potential careers graduates can pursue are:

  • Public Relations and Advertising Assistant
  • Inside and Field Sales Representatives
  • Department Manager
  • Assistant Manager
  • Retail Manager
  • Sales Merchandiser
  • Marketing Research Assistant
  • Marketing Coordinator
  • Marketing Assistant
  • Customer Service Representative
  • Office Manager/Business Manager
  • Small Business Owner/Entrepreneur

Courses

The Marketing Associate Degree is a 61 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

SOCIAL MEDIA CAMPAIGNS 1 3.00
INTRODUCTION TO MARKETING PROGRAM 1.00
PRINCIPLES OF SALES 3.00
MARKETING PRINCIPLES 3.00
VIDEO FOR SOCIAL MEDIA 2.00
WRITTEN COMMUNICATION 3.00
ENGLISH COMPOSITION 1 3.00

Second Term

POWERPOINT 2016 LEVEL 1 1.00
PROMOTIONS 3.00
INTERNET MARKETING STRATEGIES 3.00
ADVANCED SALES 3.00
RETAILING AND MERCHANDISING PRINCIPLES 2.00
INTRODUCTION TO MASS COMMUNICATION 3.00

Third Term

EXCEL 2016 LEVEL 1 1.00
CUSTOMER SERVICE 2.00
RETAIL OPERATIONS MANAGEMENT 3.00
MARKET RESEARCH 3.00
MARKETING PRESENTATIONS 1.00
MATH WITH BUSINESS APPLICATIONS 3.00
INTRODUCTORY STATISTICS 3.00
INTRO TO PSYCHOLOGY 3.00
PSYCHOLOGY OF HUMAN RELATIONS 3.00

Fourth Term

PORTFOLIO AND CAREER DEVELOPMENT 1.00
MARKETING MANAGEMENT 3.00
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 1.00
PUBLISHING ON THE INTERNET 2.00
PHOTOSHOP/IMAGE MANIPULATION 2.00
ECONOMICS 3.00
INTRO TO SOCIOLOGY 3.00
INTRODUCTION TO DIVERSITY STUDIES 3.00

Credit for Prior Learning Available

View All Detailed Course Information

Transfer Information

The following transfer guides executed in partnership with post-secondary institutions are based on articulation agreements and are a guide to provide an easy way to understand how credits transfer.

School Name Degree Name
Bellevue University Online Business and Management
Colorado State University-Global Campus B.S. in Business Management
Colorado State University-Global Campus B.S. in Marketing
Franklin University Marketing
Lakeland University Marketing
Marian University Marketing
Northern Michigan University BS in Applied Workplace Leadership
Rasmussen College Accelerated Business Management
Rasmussen College Accelerated Business Systems Analysis
Rasmussen College Accelerated Criminal Justice - Leadership and Management
Rasmussen College Accelerated Early Childhood Education Leadership
Rasmussen College Accelerated Finance
Rasmussen College Accelerated Healthcare Management
Rasmussen College Accelerated Human Resources and Organizational Leadership
Rasmussen College Accelerated Human Services
Rasmussen College Accelerated Marketing-Digital Marketing
Rasmussen College Accelerated Supply Chain and Logistics Management
Siena Heights University Bachelor of Business Administration
Siena Heights University Bachelor of Business Administration in Marketing
Siena Heights University Professional Communication
Upper Iowa University Marketing
UW Oshkosh BAS in Organizational Studies
UW Stevens Point Bachelor of Applied Studies in Organizational Leadership
UW Stout Business Administration
Viterbo University B.B.A. in Organizational Management
Western Governors University B.S. in Accounting
Western Governors University B.S. in Business Management
Western Governors University B.S. in Healthcare Management
Western Governors University B.S. in HR Management
Western Governors University B.S. in IT Management
Western Governors University B.S. in Marketing Management

Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

Fill out our application

The application can be submitted online and takes just a few minutes to complete. A $30.00 non-refundable application fee is required. Pay at the time you apply or bypass to pay in person within a week of applying.

Apply Now

What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.