Marketing
62 Credit Associate DegreeProgram Description
The Marketing Associate Degree program provides the learner with the skills to succeed in many business occupations in industrial, wholesale, retail and service areas. Marketing is essential to the success of every business-whether large or small, profit or nonprofit, product or service-oriented. Specific areas of study include: quality customer service to satisfy customer needs; identify, research and analyze target markets; digital marketing, including commerce strategies; presentation skills; basic graphic design skills; video for social media marketing; promotions, including advertising, public relations and media selection.
Found in These Career Fields:
Approximate Program Cost
$11,069
Tuition & Fees:
$10,510
Books & Supplies: $559
Books & Supplies: $559
Starting Salary
$22,800–$55,000
Average,
based on the NTC Graduate Outcomes Report
Financial Aid
Available
Total financial aid offered may not exceed the estimated Cost of Attendance (COA).
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Detailed Program Information
Take a deeper dive into the details of this program. This section offers information to help you evaluate whether the program fits your goals, interests, and timeline. Use it as a tool to guide your decision-making process.
Availability
Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.
* Campus and online availability of courses and programs may be subject to change.
Outcomes
Graduates will be able to…
Careers
Some of the potential careers graduates can pursue are:
Courses
The Marketing Associate Degree is a 62 Credit program. The following is a typical semester breakdown of the courses within the program.
Credit for Prior Learning Available
* College 101 (10-890-165) is not part of the program credit requirements but is a College Requirement for graduation that must be passed with a “C” or better.
View All Detailed Course Information
Artificial Intelligence (AI)
This program integrates Artificial Intelligence (AI) as a strategic tool to elevate student learning, creativity and career readiness.
Through hands-on application, students actively use AI to brainstorm product names, sharpen sales presentations, develop advertising concepts and produce campaign materials such as digital ads, flyers and multimedia content. This approach fosters an engaging, active learning environment where students move beyond theory and into real-time creation.
A key focus of the program is strengthening students’ ability to think critically about AI-generated content. As they refine prompting techniques, students learn to evaluate outputs, distinguish authentic brand voice from automated messaging and make informed decisions about when and how to use AI effectively. This emphasis ensures that technology enhances, not replaces, human creativity and strategic thinking.
The integration of AI is intentionally aligned with current industry practices. Students gain experience with tools used in modern marketing, including content, image and video generation platforms, preparing them to contribute immediately in a rapidly evolving workforce. By using AI as a collaborative assistant, students improve writing quality, accelerate idea generation and develop more sophisticated campaign strategies.
Graduates leave the program with a strong foundation in ethical AI use, advanced critical thinking skills and practical experience applying emerging technologies. Consistent with NTC’s commitment to accessible, high-quality education, this approach empowers students to build marketable skills, adapt to industry change and confidently pursue their professional goals.
Learn more about Our Commitment to AI Integration
Pathways
Pathways at NTC are designed to help you progress toward your career and education goals, one step at a time. Many programs are structured to build upon each other, allowing you to earn valuable credentials along the way.
If you begin with one of the following programs, you will earn credit towards this Marketing Associate Degree:
The Marketing - Sales Representative Certificate will provide you with 16% (10 of 62 credits) of the total credits in this Marketing Associate Degree
The Marketing - Promotions Certificate will provide you with 23% (14 of 62 credits) of the total credits in this Marketing Associate Degree
The Marketing - Basics Certificate will provide you with 15% (9 of 62 credits) of the total credits in this Marketing Associate Degree
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213.
For additional information, please visit our Accreditation page.
Transfer Information
You can continue your education to earn a four-year degree in a variety of ways.
Program Transfer
The following transfer guides, executed in partnership with post-secondary institutions, are based on agreements that allow you to continue your program at another college.
Bellevue University Online
Franklin University
Marian University
Purdue Global
Upper Iowa University
UW Madison Online
Western Governors University
General Transfer
All associate degrees transfer to a variety of programs at other partner colleges to give you the opportunity to continue your education in other areas of study.
View all transfer guides
Cost of Attendance
2025–2026 Estimated Academic Year Budgeted Cost of Attendance
The estimated Cost of Attendance (COA) is a budget that includes categories of expenses that a student can expect to incur while attending college. The COA does not reflect actual charges. It is an average based on the estimated living costs typical of our region. In determining the cost of attendance, Northcentral Technical College uses the budget established by the Wisconsin Technical College System (WTCS) Financial Aid Budget Work Group. This budget is used to determine financial need for all students who apply for financial aid. A student’s cost of attendance is composed of all educational expenses that can be included for financial aid purposes that a student may accrue while pursuing their education for the year (or semester, if enrolled less than a year). A student’s financial aid cannot exceed their cost of attendance. Schools are required to provide a fuller picture of what it may cost students to pursue their degree, not just what they will owe in tuition/fees and books/supplies.
| Expenses | Student Living With Parents (Home) | Student Living on Own (Other) | ||
|---|---|---|---|---|
| Full-time Tuition (based on a total of 30 credits, 15 credits fall and 15 credits spring) |
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| Living Expenses (Housing & Food) | $3,182 | $10,305 | ||
| Books / Supplies | $1,463 | $1,463 | ||
| Transportation | $4,103 | $4,103 | ||
| Personal Expenses | $3,065 | $3,065 | ||
| Loan Fees | $85 | $85 | ||
| Total Estimated Cost Of Attendance |
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* Tuition listed is based on approved rates for the 2025–2026 academic year. Rates are approved each March by the Wisconsin Technical College System Board and estimated budgets are updated at that time.
For the 2025–2026 academic year, the Wisconsin Resident tuition rate is $152.85 per credit plus a minimum $5.00 material fee and $13.44 per credit activity fee. Out-of-State resident tuition is $229.28 per credit plus a minimum $5.00 material fee and $13.44 per credit activity fee.
Students awarded Federal Direct Loan(s) also have an average of the mandatory loan fees automatically added to their COA.
Students with disability-related expenses may contact the Financial Aid Office to have their additional expenses considered. Disability-related expenses include but are not limited to: personal assistance, equipment, and supplies. The Financial Aid Office may potentially include disability expenses in the COA that are not provided by other assisting agencies.
NTC also offers a Net Price Calculator to help estimate costs.
For more information regarding billed tuition and fees visit https://www.ntc.edu/admissions/tuition-fees
We’re happy to answer any questions you may have about how the financial aid process works. Please feel free to reach out for more information.
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NTC Financial Aid Office
- 715.803.1647
- financialaid@ntc.edu
Admissions Process
Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.
Fill out our application
The application can be submitted online and takes just a few minutes to complete. There is no fee to apply.
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We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be emailed to you.