Program Description

The Marketing Associate Degree program provides the learner with the skills to succeed in many business occupations in industrial, wholesale, retail and service areas. Marketing is essential to the success of every business-whether large or small, profit or nonprofit, product or service-oriented. Specific areas of study include: quality customer service to satisfy customer needs; identify, research and analyze target markets; digital marketing, including commerce strategies; presentation skills; basic graphic design skills; video for social media marketing; promotions, including advertising, public relations and media selection.

Found in These Career Fields:

Approximate Program Cost

Tuition & Fees: $10,108
Books & Supplies: $585

Starting Salary

Average, based on the NTC Graduate Outcomes Report

Financial Aid

Total financial aid offered may not exceed the estimated Cost of Attendance (COA).


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An aerial view of NTC's Wausau Campus main entrance on a sunny summer day. Trees and greenery frame the spacious side walks that lead up to the light-brown brick building.

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Courses for this program may be available at a variety of campus locations through multiple modes of delivery if you meet the admission requirements and prerequisites.

at Wausau
at Antigo
at Medford
at Phillips
at Spencer
at Wittenberg
at Online

* Campus and online availability of courses and programs may be subject to change.


Graduates will be able to…

  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Develop strategies to anticipate and satisfy market needs


Some of the potential careers graduates can pursue are:

  • Office Manager/Business Manager
  • Customer Service Representative
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Research Assistant
  • Sales Merchandiser
  • Retail Manager
  • Assistant Manager
  • Department Manager
  • Inside and Field Sales Representatives
  • Public Relations and Advertising Assistant
  • Small Business Owner/Entrepreneur


The Marketing Associate Degree is a 62 Credit program. The following is a typical semester breakdown of the courses within the program.

First Term

College 101 1.00
Social Media Campaigns 1 3.00
Introduction To Marketing Program 1.00
Principles Of Sales 3.00
Marketing Principles 3.00
Video For Social Media 2.00
Written Communication 3.00
English Composition 1 3.00

Second Term

Powerpoint Level 1 1.00
Advanced Sales 3.00
Integrated Marketing Communications 3.00
Retailing And Merchandising Principles 2.00
Digital Marketing Strategies 3.00
Math With Business Applications 3.00
Introductory Statistics 3.00

Third Term

Excel Level 1 1.00
Retail Operations Management 3.00
Marketing Services And Customer Experience 2.00
Market Research 3.00
Marketing Presentations 1.00
Intro To Mass Communication 3.00
Psychology Of Human Relations 3.00
Intro To Psychology 3.00

Fourth Term

Personal Branding & Portfolio 1.00
Marketing Management 3.00
Customer Relationship Management (CRM) 1.00
Graphics For Web Design 2.00
Introduction To Graphics Software And Design 2.00
Microeconomics 3.00
Introduction To Diversity Studies 3.00
Intro To Sociology 3.00

Credit for Prior Learning Available

View All Detailed Course Information


Pathways are a series of connected programs that enable you to advance over time to better jobs and higher levels of education and training. By earning one degree, you could also be completing several courses of a related program in a pathway, bringing you one step closer to an advanced degree.

If you begin with one of the following programs, you will earn significant credit towards this Marketing Associate Degree:


This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213.
For additional information, please visit our Accreditation page.

Transfer Information

You can continue your education to earn a four-year degree in a variety of ways.

Program Transfer

The following transfer guides, executed in partnership with post-secondary institutions, are based on agreements that allow you to continue your program at another college.

School Name Degree Name
Bellevue University Online Bachelor of Business and Management
Franklin University Bachelor of Marketing
Marian University Bachelor of Marketing
Purdue Global Bachelor of Business Administration
Siena Heights University Bachelor of Business Administration
Siena Heights University Bachelor of Business Administration in Marketing
Siena Heights University Bachelor of Professional Communication
Upper Iowa University Bachelor of Marketing
UW Stevens Point Bachelor of Business Administration
UW Stevens Point Bachelor of Marketing
Western Governors University Bachelor of Business Administration Management
Western Governors University Bachelor of Business Administration Accounting
Western Governors University Bachelor of Business Administration Healthcare Management
Western Governors University Bachelor of Business Administration HR Management
Western Governors University Bachelor of Business Administration IT Management
Western Governors University Bachelor of Business Administration Marketing

General Transfer

All associate degrees transfer to a variety of programs at other partner colleges to give you the opportunity to continue your education in other areas of study.

View all transfer guides

Cost of Attendance

2024–2025 Estimated Academic Year Budgeted Cost of Attendance

The estimated Cost of Attendance (COA) is a budget that includes categories of expenses that a student can expect to incur while attending college. The COA does not reflect actual charges. It is an average based on the estimated living costs typical of our region. In determining the cost of attendance, Northcentral Technical College uses the budget established by the Wisconsin Technical College System (WTCS) Financial Aid Budget Work Group. This budget is used to determine financial need for all students who apply for financial aid. A student's cost of attendance is composed of all educational expenses that can be included for financial aid purposes that a student may accrue while pursuing their education for the year (or semester, if enrolled less than a year). A student's financial aid cannot exceed their cost of attendance. Schools are required to provide a fuller picture of what it may cost students to pursue their degree, not just what they will owe in tuition/fees and books/supplies.

Please Note: this COA budget estimate assumes full-time attendance for two semesters — Fall 2024 and Spring 2025.
Expenses Student Living With Parents (Home) Student Living on Own (Other)
Full-time Tuition (based on a total of 30 credits, 15 credits fall and 15 credits spring)
In-State Tuition & Fees
Out-of-State Tuition & Fees
In-State Tuition & Fees
Out-of-State Tuition & Fees
Living Expenses (Housing & Food) $3,008 $9,147
Books / Supplies $1,465 $1,465
Transportation $4,017 $4,017
Personal Expenses $3,608 $3,608
Loan Fees $85 $85
Total Estimated Cost Of Attendance

* Tuition listed is based on approved rates for the 2024–2025 academic year. Rates are approved each March by the Wisconsin Technical College System Board and estimated budgets are updated at that time.

For the 2024–2025 academic year, the Wisconsin Resident tuition rate is $149.50 per credit and Out-of-State resident tuition is $224.25 per credit.

For the 2024–2025 academic year, Student Fees include: a minimum $5.00 material fee and a $13.15 per credit activity fee. A $4.00 per semester insurance fee will be assessed to students taking at least one course which has a scheduled session on campus.

Students awarded Federal Direct Loan(s) also have an average of the mandatory loan fees automatically added to their COA.

Students with disability-related expenses may contact the Financial Aid Office to have their additional expenses considered. Disability-related expenses include but are not limited to: personal assistance, equipment, and supplies. The Financial Aid Office may potentially include disability expenses in the COA that are not provided by other assisting agencies.

NTC also offers a Net Price Calculator to help estimate costs.

For more information regarding billed tuition and fees visit

We’re happy to answer any questions you may have about how the financial aid process works. Please feel free to reach out for more information.

NTC Financial Aid Office


Admissions Process

Our application process takes just a few minutes to complete, but we want to make sure you have the things you’ll need on hand to complete the application. We’re here to help if you have any questions while submitting your application.

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What’s Next?

We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be emailed to you.