The Marketing Associate Degree is a 62 Credit program. The following is a typical semester breakdown of the courses within the program.

Get Started

The application takes just a few minutes to complete.

College 101 (10890165)

1.00

Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.

NTC Assessments Offered:

Social Media Campaigns 1 (10104125)

3.00

Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

NTC Assessments Offered:

Introduction To Marketing Program (10104150)

1.00

Introduces the marketing student to the program exit assessment portfolio. The portfolio will be a combination of projects from each of the marketing core classes. This course will also include how to succeed in online learning, frequently asked marketing program questions, improved study habits and exploration of NTC services for students.

Conditions

Students who specified one or more of these Programs of Study or Program Foci: Digital Marketing, Marketing, Marketing - Basics, Marketing - Digital Internet Marketing, Marketing - Digital Marketing Promotions

Principles Of Sales (10104154)

3.00

Introduces the learner to a blend of fundamentals and new practices to prepare them to build quality partnerships by creating customer value. Today's salespeople need to live by a new set of selling principles. Customers want sales people who are their partners; people who will add value to their business, not just communicate it.

NTC Assessments Offered:

Marketing Principles (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Principles of Marketing

Video For Social Media (10206160)

2.00

Applies video production tools and techniques in the creation of video content for social media marketing. Learners explore the various ways that video is used for marketing across social media platforms, how to develop original video concepts for social media campaigns, and how to use consumer video production tools to create compelling video content for social media. Learners will create an original video product for use in a social media marketing campaign.

Written Communication (10801195)

3.00

Develops writing skills which include prewriting, drafting, revising and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. Keywords: Written Comm, Comm, Writing

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

English Composition 1 (10801136)

3.00

Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.Keywords:English Comp, Comp 1, E Com, English 1, English

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

Powerpoint Level 1 (10103241)

1.00

Introduces learners to the basic concepts of using Microsoft PowerPoint with hands-on, project based activities. Learners will develop foundational skills by applying concepts explored to create new presentations, adding and formatting slides, navigating a slide show, inserting images/backgrounds, adding transitions, adding animations and working with charts, WordArt and tables.

NTC Assessments Offered:
Industry Credentials Accepted:
  • Microsoft Office Specialist - Office Powerpoint 2019

Advanced Sales (10104185)

3.00

Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.

Conditions

Student has completed or is in process of completing all of the following course(s): MARKET 10104154 - Principles Of Sales

Integrated Marketing Communications (10104128)

3.00

Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

Retailing And Merchandising Principles (10104208)

2.00

Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

NTC Assessments Offered:

Digital Marketing Strategies (10104210)

3.00

Evaluate product, pricing, distribution, and promotional strategies in the online environment, along with understanding digital marketing terminology and best practices to target the econsumer.

Industry Credentials Accepted:
  • Google Digital Marketing & E-commerce

Math With Business Applications (10804123)

3.00

This course covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuity, apply math concepts to the purchasing/buying process, apply math concepts to the selling process and basic statistics with business/consumer applications. Keywords: Business math, Business apps

NTC Assessments Offered:

Introductory Statistics (10804189)

3.00

Students taking Introductory Statistics display data with graphs, describe distributions with numbers, perform correlation and regression analyses and design experiments. They use probability and distributions to make predictions, estimate parameters and test hypotheses. They draw inferences about relationships including ANOVA. Keywords: Stats, Intro to Stats, Data

Conditions

Student has completed any of the following course(s): MATH 10804107 - College Mathematics, MATH 10804118 - Intermediate Algebra W/Apps, MATH 10804123 - Math W Business Apps, MATH 10804133 - Math & Logic, MATH 10804195 - College Algebra W/Apps, MATH 10804198 - Calculus 1

National Exams Accepted:
  • AP Statistics

Excel Level 1 (10103242)

1.00

Introduces learners to the basic concepts of using Microsoft Excel with hands-on, project based activities. Learners will develop foundational skills by applying concepts explored to effectively utilize the functions and features of Microsoft Excel including creating worksheets, entering/editing data, selecting cells/ranges, creating basic charts, formatting entries and creating/modifying basic formulas.

NTC Assessments Offered:
Industry Credentials Accepted:
  • Microsoft Office Specialist - Office Excel 2019

Retail Operations Management (10104144)

3.00

Explores merchandising tactics and retail personnel management along with customer contact strategies. The learner develops the skills needed for a career in retail management. The learner develops an operations retail plan to show the processes of successfully managing and merchandising a retail business, including purchasing, product merchandising, pricing, operations, buying, and managing retail employees.

Conditions

Student has completed or is in process of completing all of the following course(s): MARKET 10104208 - Retailing & Merchandising Prin

NTC Assessments Offered:

Marketing Services And Customer Experience (10104129)

2.00

Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.

Market Research (10104175)

3.00

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Conditions

Student has completed all of the following course(s): MARKET 10104172 - Marketing Principles

Marketing Presentations (10104184)

1.00

Introduces listening and speaking skills to enhance and improve business communication. Learners collaborate in a team to create and deliver a business meeting with complete agenda and meeting notes. The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation using a variety of presentation technologies.

Conditions

Student has completed or is in process of completing all of the following course(s): MARKET 10104172 - Marketing Principles

NTC Assessments Offered:

Intro To Mass Communication (10801141)

3.00

Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics from the basis of the course. Keywords: Mass Comm, Intro to Mass, Intro to Comm

NTC Assessments Offered:

Psychology Of Human Relations (10809199)

3.00

Explores the relationship between the general principles of psychology and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding enables students to improve their relationships with others at work, in the family and in society. Keywords: Psych, Relationships, Human Relations, Hr psych

NTC Assessments Offered:

Intro To Psychology (10809198)

3.00

This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. It directs the student to an insightful understanding of the complexities of human relationships in personal, social and vocational settings. Keywords: Psych, Intro to Psych

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Introductory Psychology
  • AP Psychology

Personal Branding & Portfolio (10104151)

1.00

Explores career opportunities through research, guest speakers, and job shadowing in a marketing related job. The learner develops answers to interview questions, a resume and cover letter, and a strategic job search plan.

Conditions

Student has satisfied all of the following: [Student has completed or is in process of completing all of the following course(s): MARKET 10104125 - Social Media Campaigns 1, MARKET 10104126 - Promotions, MARKET 10104175 - Market Research, MARKET 10104184 - Marketing Presentations, MARKET 10104210 - Digital Marketing Strategies] And Student has satisfied all of the following: [Student has completed all of the following course(s): MARKET 10104103 - Customer Service, MARKET 10104150 - Intro To Marketing Program]

Marketing Management (10104171)

3.00

Study of marketing decision-making procedures and practices. Uses case studies, field interviews, current readings and a marketing decision-making simulation.

Conditions

Student has completed all of the following course(s): MARKET 10104172 - Marketing Principles

NTC Assessments Offered:

Customer Relationship Management (CRM) (10104207)

1.00

Explore Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business. Organizations that enhance the customer experience find a stronger relationship forms and an increased customer loyalty. The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

NTC Assessments Offered:

Graphics For Web Design (10204116)

2.00

Introduces learners to basic web page design for graphics professionals. Learners will be introduced to the fundamentals of the web and web page design. Learners will utilize software to create website projects that are organized, attract the intended audience and work in producing the intended results.

Conditions

Student has completed all of the following course(s): PRTG 10204121 - Introduction To Graphics Softw

NTC Assessments Offered:

Introduction To Graphics Software And Design (10204121)

2.00

Introduces the concepts and techniques involved in typography and design. Learners explore the principles of design to create layouts that are organized, attract the intended audience and work in producing the intended results. The learners will do this while also learning about various graphic design software programs.

NTC Assessments Offered:

Microeconomics (10809143)

3.00

Examines the behavior of individual decision makers, primarily consumers and firms. Topics include choices of how much to consume and to produce, the functioning of perfectly and imperfectly competitive markets, the conditions under which markets may fail, and arguments for and against government intervention. The student applies the fundamental tools of economics to real world problems.

Introduction To Diversity Studies (10809172)

3.00

This course introduces the study of diversity from a local to a global perspective using a holistic, interdisciplinary approach that encourages exploration and prepares students to work in a diverse environment. The course introduces basic diversity concepts, examines the impact of bias and power differentials among groups, explores the use of culturally responsive communication strategies, and compares forces that shape diversity in an international context.

NTC Assessments Offered:

Intro To Sociology (10809196)

3.00

Introduces students to the basic concepts of sociology: culture, socialization, social stratification, multiculturalism and the five institutions, including family, government, economics, religion and education. Other topics include demography, deviance, technology, environment, social issues, social change, social organization and workplace issues.Keywords:Soc, Intro to Soc

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Introductory Sociology

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have questions about this program, please contact our Career Coaches at 715.803.1645.

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1796.