Develops effective copy for multiple Internet marketing channels including websites, social media, and email. The learner completes copy that gets results, including higher search positions, more click-throughs and increased conversion transactions. Incorporates the composition of winning email copy, pop up ads, FAQs, informational pages, blogs, and social media. The learner identifies best practices to maximize search results by integrating key phrase choices, develop website copy, including headlines, articles, and online press releases.

Introduces listening and speaking skills to enhance and improve business communication. Learners collaborate in a team to create and deliver a business meeting with complete agenda and meeting notes. The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation using a variety of presentation technologies.

Develops writing skills which include prewriting, drafting, revising and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. Keywords: Written Comm, Comm, Writing

Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.Keywords:English Comp, Comp 1, E Com, English 1, English

Focuses upon developing speaking, verbal and nonverbal communication and listening skills through individual presentations, group activities and other projects. Keywords: Oral, Oral Comm, Comm, Speech

Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, supporting evidence, delivery techniques, active listening, and other essential elements of speaking successfully, form the basis of the course. Includes informative, persuasive, and occasion speech presentations. Audience requirements to be determined by individual colleges.

Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics from the basis of the course. Keywords: Mass Comm, Intro to Mass, Intro to Comm

Prepare and present written, oral and visual communication products, including instructions, proposals, informal and formal reports. Produce clear, usable communication by incorporating information design principles, arranging content to satisfy diverse audience needs and presenting visuals for various contexts. Designed as an advanced course to develop collaborative communication practices, information literacy skills and ethically responsible professional communication strategies. Keywords: Tech Reporting, Tech

Analyzing and applying argumentation strategies are the primary skills developed in English Composition 2. Learners will conduct reading and writing synthesis techniques to strengthen high-level research, critical thinking and composition skills. Learners will use credible primary and secondary sources to write arguments using an appropriate format based on the audience and the writing task’s purpose. Keywords: English 2, Comp 2, English Comp 2