The Professional Communication - Marketing Certificate is a 16 Credit program. The following is a typical semester breakdown of the courses within the program.

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Credit for Prior Learning Available

PRINCIPLES OF SALES (10104154)

3.00

Introduces the learner to a blend of fundamentals and new practices to prepare them to build quality partnerships by creating customer value. Today's salespeople need to live by a new set of selling principles. Customers want sales people who are their partners; people who will add value to their business, not just communicate it.

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NTC Assessments Offered:

MARKETING PRESENTATIONS (10104184)

1.00

Introduces listening and speaking skills to enhance and improve business communication. Learners collaborate in a team to create and deliver a business meeting with complete agenda and meeting notes. The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation using a variety of presentation technologies.

Pre/Corequisite: 10-104-172 MARKETING PRINCIPLES.

NTC Assessments Offered:

ADVANCED SALES (10104185)

3.00

Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.

Pre/Corequisite: 10-104-154 PRINCIPLES OF SALES.

WRITTEN COMMUNICATION (10801195)

3.00

Develops writing skills which include prewriting, drafting, revising and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

ENGLISH COMPOSITION 1 (10801136)

3.00

Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® College Composition
  • AP English Language & Composition

ORAL/INTERPERSONAL COMMUNICATION (10801196)

3.00

Focuses upon developing speaking, verbal and nonverbal communication and listening skills through individual presentations, group activities and other projects.

NTC Assessments Offered:

INTRO TO MASS COMM (10801141)

3.00

Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics from the basis of the course.

NTC Assessments Offered:

SPEECH (10801198)

3.00

Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques and other essential elements of speaking successfully, including the listening process form the basis of the course.

NTC Assessments Offered:

TECHNICAL REPORTING (10801197)

3.00

Prepare and present written, oral and visual communication products, including instructions, proposals, informal and formal reports. Produce clear, usable communication by incorporating information design principles, arranging content to satisfy diverse audience needs and presenting visuals for various contexts. Designed as an advanced course to develop collaborative communication practices, information literacy skills and ethically responsible professional communication strategies.

Prerequisite: 10-801-195 WRITTEN COMMUNICATION or 10-801-136 ENGLISH COMPOSITION 1.

NTC Assessments Offered:

ENGLISH COMPOSITION 2 (10801155)

3.00

Analyzing and applying argumentation strategies are the primary skills developed in English Composition 2. Learners will conduct reading and writing synthesis techniques to strengthen high-level research, critical thinking and composition skills. Learners will use credible primary and secondary sources to write arguments using an appropriate format based on the audience and the writing task’s purpose.

Prerequisite: 10-801-136 ENGLISH COMPOSITION 1.

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have questions about this program, please contact our Career Coaches at 715.803.1645.

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1796.