Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Introduces the concepts and techniques involved in typography and design. Learners explore the principles of design to create layouts that are organized, attract the intended audience and work in producing the intended results. The learners will do this while also learning about various graphic design software programs.

Introduces learners to the basics of page layout including the use of InDesign in the design and presentation of print collateral. Learners will build skills in Adobe InDesign as they create a variety of basic and intermediate layouts for press, web and digital media.

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

Introduces learners to the concepts and applications of computer illustration in the field of graphic communications. Learners will use Adobe Illustrator in the creation and manipulation of vector graphics for use in print, web and motion graphics.

Explores Adobe Photoshop as a tool to create, adjust and manipulate images for print and web. Special attention is given to image manipulation techniques, color/tonal correction, resolution and output issues. Familiarity with Macintosh operating system suggested.

Introduces learners to basic web page design for graphics professionals. Learners will be introduced to the fundamentals of the web and web page design. Learners will utilize software to create website projects that are organized, attract the intended audience and work in producing the intended results.