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The Marketing - Social Media Technical Diploma is a 12 Credit program. The following is a typical semester breakdown of the courses within the program.

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

MARKETING PRINCIPLES (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

SOCIAL MEDIA CAMPAIGNS 2 (10104202)

3.00

Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

NTC Assessments Offered:

SOCIAL MEDIA ANALYTICS AND SEO (10104204)

3.00

Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.

NTC Assessments Offered:

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1023.