The Marketing - Social Media Technical Diploma is a 13 Credit program. The following is a typical semester breakdown of the courses within the program.
* College 101 (10-890-165) is not part of the program credit requirements but is a College Requirement for graduation that must be passed with a “C” or better.
Credit for Prior Learning Available
Explores the history and development of social media sites, along with emerging social media trends. The learner sets up and measures the elements of a social media campaign. The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.
Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.
Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.
Student has completed all of the following course(s): MARKET 10104125 - Social Media Campaigns 1
Explores using social media as an effective business strategy. Examines the financial impacts and who customers are as a result of social media efforts. The learner explores the most effective strategies for evaluating captured data that determines consumer insights. The learner analyzes the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions using contemporary analytics programs.
Student has completed all of the following course(s): MARKET 10104125 - Social Media Campaigns 1
Examines proven strategies designed to help learners achieve greater personal, academic, and professional success. Learners will apply personal responsibility thinking and behaviors; self- management, awareness, and motivation strategies; as well as interdependence skills to develop a proactive life plan.
An exam that is scored by faculty or staff in NTC’s Testing Center.
A performance of your expertise that is evaluated by faculty.
A combination of both a test and a skill demonstration.
A collection and explanation of your past learning through work or life experience.
If you have questions about this program, please contact our Career Coaches at 715.803.1645.
If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1796.