Explores the history and progression of digital marketing, along with emerging digital marketing trends. The learner sets up and measures the elements of a digital marketing campaign. The learner explores best practices for content creation, keyword usage, retargeting consumers, mobile marketing, email marketing, display advertising, social and ecommerce, and digital analytics.
We offer the following class sections for this course (10-104-210). View more class specific details and registration information by selecting a class number.
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