Course Details

Course Number

10104206

Credits

3.00

Description

Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.

Prerequsite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.

Availability

Class # Start Date End Date Mode Location
23546 Lecture Virtual College