INTEGRATED MARKETING COMMUNICATIONS
Course #10104128- Type
- Post Secondary
- Credits
- 3.00
- Subject
- Marketing Business-to-Business
Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.
- Conditions
- Prerequisite: 10-104-172 MARKETING PRINCIPLES.
Availability & Registration
We offer the following class sections for this course (10-104-128). View more class specific details and registration information by selecting a class number.
Class Number | Status | Start/End Date | Last Date to Register | Instruction Mode | Campus | Meeting Information | Pricing |
---|---|---|---|---|---|---|---|
22481 | Open |
Aug 28 –
Dec 13
|
Nov 13 | Online | Virtual College |
Aug 28 – Dec 13
ONLINE INSTRUCTION
Amy Gajewski
|
$481.65 |
Found In These Programs
AD
Marketing