INTEGRATED MARKETING COMMUNICATIONS

Type: Post Secondary
Credits: 3.00
Subject: Marketing Business-to-Business

Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

Conditions: Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Availability & Registration

We offer the following class sections for this course (10-104-128). View more class specific details and registration information by selecting a class number.

Class Number	Status	Start/End Date	Last Date to Register	Instruction Mode	Campus	Meeting Information	Pricing
22481	Open	Aug 28 – Dec 13	Nov 13	Online	Virtual College	Aug 28 – Dec 13 ONLINE INSTRUCTION Amy Gajewski	$481.65

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