Type
Post Secondary
Credits
3.00

Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

Conditions
Prerequisite: 10-104-172 MARKETING PRINCIPLES.

Availability & Registration

We offer the following class sections for this course (10-104-128). View more class specific details and registration information by selecting a class number.