Course Details

Course Number

10104175

Credits

3.00

Subject

Marketing Business-to-Business

Description

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.

Availability & Registration

We offer the following class sections for this course (10-104-175). View more class specific details and registration information by selecting a class number.

Class Number Status Start/End Date Last Date to Register Instruction Mode Campus Meeting Information Pricing
20972
Open
Aug 29 –
Dec 14
Nov 11 Online Virtual College
Aug 29 – Dec 14
ONLINE INSTRUCTION
Amy Gajewski
$472.80