Course Details

Course Number

10104175

Credits

3.00

Subject

Marketing Business-to-Business

Description

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.

Availability & Registration

We offer the following class sections for this course. View more class specific details and registration information by selecting a class number.

Class Number Start/End Date Format Campus Meeting Information Pricing
61883 - Lecture Virtual College
-
-
ONLINE INSTRUCTION
GAJEWSKI,AMY
$472.65