Course Details

Course Number

10104175

Credits

3.00

Description

Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.

Availability

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