MARKET RESEARCH
Course Details
Course Number
10104175
Credits
3.00
Subject
Marketing Business-to-Business
Description
Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.
Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.
Availability & Registration
We offer the following class sections for this course (10-104-175). View more class specific details and registration information by selecting a class number.
| Class Number | Status | Start/End Date | Last Date to Register | Instruction Mode | Campus | Meeting Information | Pricing |
|---|---|---|---|---|---|---|---|
| 62659 | 
Open |
Jan 23 –
May 17
|
Apr 14 | Online | Virtual College |
Jan 23 – May 17
ONLINE INSTRUCTION
Amy Gajewski
|
$472.80 |