Introduces the strategic market research process and the steps necessary to complete a research plan. The learner creates a complete marketing research project from start to finish, along with reporting the final results. The learner will explore: market needs, researching secondary data, primary data collection and data analysis.
Prerequisite: 10-104-172 MARKETING PRINCIPLES, or with instructor's consent.
Availability & Registration
We offer the following class sections for this course (10-104-175). View more class specific details and registration information by selecting a class number.
|Class Number||Status||Start/End Date||Last Date to Register||Instruction Mode||Campus||Meeting Information||Pricing|
Jan 23 –
|Apr 14||Online||Virtual College||
Jan 23 – May 17