Explores a hands-on approach to creating, optimizing, and leveraging video content as part of an effective digital marketing strategy. Learners will develop social media video strategies tailored to different platforms, explore storytelling techniques, and master video production essentials from pre-production planning to editing and publishing. The learner explores platform-specific best practices, including short-form videos, live streaming, interactive formats, along with analyzing video performance metrics and adjusting strategies for maximum engagement and reach.