The Marketing - Promotions Certificate is a 14 Credit program. The following is a typical semester breakdown of the courses within the program.

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Credit for Prior Learning Available

Marketing Principles (10104172)


Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:
National Exams Accepted:
  • CLEP® Principles of Marketing

Principles Of Sales (10104154)


Introduces the learner to a blend of fundamentals and new practices to prepare them to build quality partnerships by creating customer value. Today's salespeople need to live by a new set of selling principles. Customers want sales people who are their partners; people who will add value to their business, not just communicate it.

NTC Assessments Offered:

Social Media Campaigns 1 (10104125)


Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

NTC Assessments Offered:

Retailing And Merchandising Principles (10104208)


Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

NTC Assessments Offered:

Integrated Marketing Communications (10104128)


Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

Test-Out Option Term Definitions


An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.


A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have questions about this program, please contact our Career Coaches at 715.803.1645.

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at or 715.803.1796.