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The Marketing - Promotions Certificate is a 14 Credit program. The following is a typical semester breakdown of the courses within the program.

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

PROMOTIONS (10104126)

3.00

Examines the qualities and components of an Integrated Marketing Communication (IMC) plan. Learners will develop an understanding that within the marketing mix of products, prices, distribution systems and promotions, firms need to promote their brand in one clear voice. Learners will explore and create integrated marketing communication tools including press releases, logos, corporate names, print advertisements, radio advertisements and more.

NTC Assessments Offered:

PRINCIPLES OF SALES (10104154)

3.00

Introduces the learner to a blend of fundamentals and new practices to prepare them to build quality partnerships by creating customer value. Today's salespeople need to live by a new set of selling principles. Customers want sales people who are their partners; people who will add value to their business, not just communicate it.

NTC Assessments Offered:

MARKETING PRINCIPLES (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

RETAILING AND MERCHANDISING PRINCIPLES (10104208)

2.00

Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

NTC Assessments Offered:

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1023.