Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.

Explores listening and speaking skills to enhance and improve business communication.  Learners create and deliver a business meeting with complete agenda and meeting notes.  The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation that incorporates presentation aids and technologies.