Skip to main content
Menu menu

The Retail Operations Certificate is a 13–14 Credit program. The following is a typical semester breakdown of the courses within the program.

INTRODUCTION TO BUSINESS (10102124)

3.00

Introduces learners to the evolution of business and entrepreneurship. Learners analyze global, ethical and legal environments of business, explore the human side of business and examine the functional approach to information technology, marketing, human resource management, operations management and finance.

NTC Assessments Offered:

SOCIAL MEDIA CAMPAIGNS 1 (10104125)

3.00

Incorporates an overview of contemporary social networking sites. The learner sets up, monitors, and measures a social media campaign. The learner examines how businesses embrace social media platforms to connect with consumers and increase awareness. Additionally, the learner explores the history and development of social media sites, along with analyzing the ethical and potential legal concerns that have arisen over this communication medium.

NTC Assessments Offered:

PRINCIPLES OF SALES (10104154)

3.00

Introduces the learner to a blend of fundamentals and new practices to prepare them to build quality partnerships by creating customer value. Today's salespeople need to live by a new set of selling principles. Customers want sales people who are their partners; people who will add value to their business, not just communicate it.

NTC Assessments Offered:

RETAILING AND MERCHANDISING PRINCIPLES (10104208)

2.00

Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

NTC Assessments Offered:

MARKETING PRINCIPLES (10104172)

3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

NTC Assessments Offered:

DIGITAL PHOTOGRAPHY (10204135)

3.00

Explores digital photography. The course will cover digital image basics, digital camera features, using digital cameras, photographic techniques, studio photography, basic digital image editing and using and printing digital images.

NTC Assessments Offered:

EMAIL MARKETING CAMPAIGNS (10104206)

3.00

Explores effective ways to generate sales, acquire new customers, increase brand loyalty and drive traffic to your website or business through email marketing. The learner identifies the benefits of email marketing, creates an email campaign strategy, and measures the results. The learner identifies how to integrate social media and mobile marketing into an email campaign and learns how and why email should be a tactic within an overall marketing plan.

PHOTOSHOP/IMAGE MANIPULATION (10204126)

2.00

Explores Adobe Photoshop as a tool to create, adjust and manipulate images for print and web. Special attention is given to image manipulation techniques, color/tonal correction, resolution and output issues. Familiarity with Macintosh operating system suggested.

NTC Assessments Offered:

SOCIAL MEDIA CAMPAIGNS 2 (10104202)

3.00

Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

NTC Assessments Offered:

VIDEO FOR SOCIAL MEDIA (10206160)

2.00

Applies video production tools and techniques in the creation of video content for social media marketing. Learners explore the various ways that video is used for marketing across social media platforms, how to develop original video concepts for social media campaigns, and how to use consumer video production tools to create compelling video content for social media. Learners will create an original video product for use in a social media marketing campaign.

Test-Out Option Term Definitions

Test

An exam that is scored by faculty or staff in NTC’s Testing Center.

Skill Demonstration

A performance of your expertise that is evaluated by faculty.

Combination: Test & Skill Demonstration

A combination of both a test and a skill demonstration.

Portfolio

A collection and explanation of your past learning through work or life experience.

Have Questions?

If you have further questions regarding our Credit for Prior Learning options, please contact Student Records at studentrecords@ntc.edu or 715.803.1023.