Digital Marketing Associate Degree | Northcentral Technical College

Digital Marketing

Associate Degree

Digital Marketing knowledge is essential as the marketing industry integrates both traditional marketing media and Internet marketing strategies. Through the use of technology, social media, and other digital media, the learner will identify how to attract and retain customers. The learner explores the traditional marketing fundamentals of product, pricing, promotion and placement, analysis of return on investment, and applies them in the digital realm. Potential occupations include: Digital Marketing Manager, Digital Marketing Analyst, Digital Marketing Coordinator, Social Media Specialist, Social Media Manager, SEO Analyst, SEO Manager, Social Networking Specialist, Ecommerce Manager, Ecommerce Coordinator, Ecommerce Specialist, Mobile Marketing Manager, Mobile Marketing Coordinator, Mobile Marketing Specialist, Email Marketing Manager, Email Marketing Specialist and Email Marketing Coordinator.

program at a Glance

Digital Marketing 68 Credit Associate Degree

Formats Offered

On-Campus Availability

  • Wausau Fully Available
  • Antigo Fully Available
  • Medford Fully Available
  • Phillips Fully Available
  • Spencer Fully Available
  • Wittenberg Fully Available

Approximate Cost

$12,693 (Tuition: $10659, Books: $2034)

Average Starting Salary

$28,637 Annually, based on the 2016 NTC Graduate Employment Report.

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Northcentral Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. The following person has been designated to handle inquiries regarding the College’s nondiscrimination policies: Equal Opportunity Officer, Northcentral Technical College, 1000 W. Campus Drive, Wausau, WI 54401. Phone: 715.803.1057

program Outcomes

  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Evaluate information through the market research process to make business decisions
  • Analyze digital Return On Investment (ROI)
  • Develop a Search Engine Optimization (SEO) strategy
  • Create a marketing campaign that targets "on the go" messaging through social media and mobile marketing audiences
  • Integrate digital initiatives such as websites, search, email, social media and mobile campaigns into an overall strategic marketing plan

Potential Careers

  • Digital Marketing Manager
  • Digital Marketing Analyst
  • Digital Marketing Coordinator
  • Social Media Manager
  • Social Media Specialist
  • SEO Analyst
  • SEO Manager
  • Social Networking Specialist
  • Ecommerce Manager
  • Ecommerce Coordinator
  • Ecommerce Specialist
  • Mobile Marketing Manager
  • Mobile Marketing Coordinator
  • Mobile Marketing Specialist
  • Email Marketing Manager
  • Email Marketing Specialist
  • Email Marketing Coordinator

Course List

To view the amount of credits or descriptions for the courses required within this program please view the course list.

Course List

Earn Credit for What You Know

This program offers opportunities for you to test out of classes by demonstrating your learning from past work or life experiences.

View Test-Out Options

Transfer Opportunities

Credits earned at NTC may transfer to four-year colleges and universities. Visit for a complete listing of transfer opportunities for this program.

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For more information on this program, contact admissions at 715.675.3331 or email

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The application can be submitted online and takes just a few minutes to complete. A $30 non-refundable application fee is required. Pay at the time you apply or bypass to pay in person within a week of applying.

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What’s next? We’ll review your application and let you know if we need anything else. If you’re all set, your acceptance letter will be mailed to you.

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