Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.
Students who specified one or more of these Programs of Study or Program Foci: Digital Marketing, Marketing, Marketing - Basics, Marketing - Digital Internet Marketing, Marketing - Digital Marketing Promotions