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Social Media Campaigns 1 10104125

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Marketing Presentations 10104184

  • 1.00 credits
  • Marketing Business-to-business
  • $171.29

    • Explores listening and speaking skills to enhance and improve business communication.  Learners create and deliver a business meeting with complete agenda and meeting notes.  The learner prepares outlines to deliver short presentations about best speaking tips, a product demonstration, and a final marketing presentation that incorporates presentation aids and technologies.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$171.29

    Retailing And Merchandising Principles 10104208

  • 2.00 credits
  • Marketing Business-to-business
  • $337.58

    • Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$337.58

    Customer Relationship Management (CRM) 10104207

  • 1.00 credits
  • Marketing Business-to-business
  • $171.29

    • Explores Customer Relationship Management (CRM) as a strategic business practice that recognizes customers as the core of the business.  The learner examines the benefits of a CRM strategy in B2B and B2C settings and develops a strategic CRM business plan.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$171.29

    Principles Of Sales 10104154

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Dianne Carroll
    		$503.87

    Market Research 10104175

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Examines the strategic market research process and the steps necessary to complete a research plan.  The learner creates a complete marketing research project from start to finish, along with reporting the final results.  The learner will explore: market needs, researching secondary data, primary data collection and data analysis.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Marketing Services And Customer Experience 10104129

  • 2.00 credits
  • Marketing Business-to-business
  • $337.58

    • Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$337.58

    Integrated Marketing Communications 10104128

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Introduction To Marketing Program 10104150

  • 1.00 credits
  • Marketing Business-to-business
  • $171.29

    • Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$171.29

    Mobile Marketing 10104203

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Explore the pros and cons of the iPhone, Android, iPad, Kindle, Nook and other mobile devices, platforms and apps and learn the best practices for marketing each to consumers. The learner will review mobile analytics and market considerations for developing an app. The course presents strategies to effectively integrate mobile advertising, promotional strategies for driving traffic and sales based on business goals. The learner will understand how marketing an app and creating an ad fits into a mobile marketing campaign and ways to analyze results for optimal ROI.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Personal Branding & Portfolio 10104151

  • 1.00 credits
  • Marketing Business-to-business
  • $171.29

    • Explores career opportunities through research and job shadowing in a marketing related job.  The learner develops answers to interview questions, a resume and cover letter, and a mock interview experience. The learner completes their marketing portfolio.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$171.29

    Social Media Analytics And Seo 10104204

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Explores the financial impacts, consumer behaviors and trends as a result of digital marketing efforts in order to increase profits and make informed, strategic business decisions. The learner will explore the most effective strategies for evaluating captured data that determines consumer insights. The learner defines and answer the key questions that influence online corporate campaigns, their impact on return on investment and other business decisions. The learner examines social media and digital marketing analytics tools and discovers how to monitor feeds to find out what consumers or influencers are saying about your brand. The course analyzes todays most popular and industry used technologies. 

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Social Media Campaigns 2 10104202

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

    1 Course Section
    1 Course Section
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #01VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87

    Marketing Principles 10104172

  • 3.00 credits
  • Marketing Business-to-business
  • $503.87

    • Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

    3 Course Sections
    3 Course Sections
    Section Status Start/End Date Register By Instruction Mode Campus Meeting Information Cost
    #02VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87
    #03VC Spring
    Open
    01/26/2026 –
    05/20/2026
    		Online Flexible Due Dates Online
    Jan 26 – May 20
    -
    Online
    Amy Gajewski
    		$503.87
    #01AYW Spring
    Open
    03/24/2026 –
    05/19/2026
    		Attend Your Way Online Available Wausau Main Campus
    Mar 24 – May 19
    Tuesday
    09:00 AM - 11:50 AM
    A211 - Classroom - A Building
    Dianne Carroll
    		$503.87