Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.
In Programs Such As...
- Business Management
- Digital Marketing
- Small Business Entrepreneurship
- Marketing - Social Media
- Marketing - Digital Marketing Promotions
- Marketing - Digital Internet Marketing
- Marketing - Sales Representative
- Marketing Basics
- Marketing - Promotions
- Retail Operations
- Promotional Graphic Design