Type
Post Secondary
Credits
3.00

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Availability & Registration

We offer the following class sections for this course (10-104-172). View more class specific details and registration information by selecting a class number.